Marketing Executive

2 weeks ago

Telford, United Kingdom MyWorkwear Full time

The Marketing Executive plays a crucial role in supporting the company's marketing efforts. The role’s key focus is on copywriting and content creation, organic social media and the ownership of internal communications. It is a varied role with the chance to learn skills across a variety of marketing channels.

**Main Duties**:

- Update and maintain the content on the company's website in line with the strategic goals and SEO activity, including writing copy and blogs, creating articles, case studies, e-books and whitepapers
- Take ownership of the company’s social media channels and the organic social media content within them as well as having input on the paid social media channels if/when required
- Take ownership of internal communication channels such as our newsletter and recognition boards
- Create, organise, and manage assets, including videos and images, ensuring they are easily accessible and up-to-date
- Play a key role in business advocacy such as Trustpilot and Google review management and new advocacy initiatives
- Support the Marketing Manager and wider marketing team with things such as internal and external events and networking opportunities
- Regularly review market trends and conduct industry analysis, identifying new opportunities for growth and competitive advantage

**Additional Duties**
- Get involved in the development and execution of marketing campaigns and initiatives, assisting with tasks such as campaign setup, tracking, and reporting
- Support the wider commercial team with existing customer marketing activities including customer opportunity analysis
- Provide administrative support to the marketing team as needed, such as coordinating meetings, maintaining project schedules, and managing marketing inventory
- Contribute strategically to team meetings and brainstorming sessions, offering creative ideas and insights to enhance marketing efforts
- Support in the production and editing of marketing imagery, videos and other multimedia content
- Attend networking events as a company representative

**Key requirements**
- At least 2 years' experience in a marketing role, with a strong understanding of marketing principles and platforms
- Strong written and verbal communication skills with experience in copywriting and SEO practices
- Proficient in LinkedIn, Facebook and Instagram
- Previous experience of event attendance and management is advantageous but not required
- Strong ability to work both alone and as part of a time
- A confident person who is happy to get stuck in and support on a number of projects

Pay: £28,000.00-£32,000.00 per year

**Benefits**:

- Company events
- Company pension
- Discounted or free food
- Employee discount
- Free parking
- Health & wellbeing programme
- On-site parking
- Referral programme
- Store discount

Ability to commute/relocate:

- Telford TF7 4QW: reliably commute or plan to relocate before starting work (required)

**Experience**:

- Social media management: 2 years (required)
- Internal comms: 2 years (required)
- SEO: 2 years (required)

Work Location: In person

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