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Head of Admissions
2 weeks ago
School Head of Admissions
Claremont Independent School
**Purpose of Role**
This is a senior role, responsible for driving student enrolments to meet ambitious targets. The role will oversee lead conversion (generated by our internal marketing team) to enrolment. This is a role for someone who is a natural leader, performance-driven, and comfortable with using data strategically.
The Head of Admissions reports solid into the Head of the school and has a functional reporting to the Regional Head of Admissions.
The Head of Admissions is a member of the School Senior Leadership Team.
**Key Responsibilities**
- Advise prospective parents & stakeholders on our value proposition (profile, program, fee structure and all services provided) across communications channels.
- Primary responsibility of implementing the Schools Admissions process, including lead generation, family journey, customer service, negotiation and objection handling, call scripts and parent communications.
- Make calls to potential digital and non-digital leads to convert them into school tours and enrolments.
- Organize admissions meetings and open events while displaying excellent customer service.
- Support the School responsible in carrying out assessment of prospective students per the admissions policy.
- Design and implement all policies and documentation related to student admissions (including admissions toolkits, templates, scholarship programs), with the support of stakeholders following ISP guidelines.
- Monitor and develop lead generation activities, work with the ISP Heads of Marketing and Admissions, to ensure admissions targets are met.
- Work with the Head of School and SLT to develop appropriate programs and campaigns, such as referral schemes, scholarships, or working with feeder schools.
- Regularly review and develop admissions documents, parent communication platforms and templates, and marketing collaterals to ensure accurate information and best practice.
- Develop and nurture mutually beneficial relationships with feeder schools, nurseries, universities, local businesses, government entities, education agents and other organizations to maximize student recruitment and retention at the school.
- Support the Head of School to develop the school’s communication and engagement strategy, based on the strengths and development areas, promoting the same within and beyond the school community.
- Support the Head of School with participation in relevant national and regional conferences, events and competitions to raise the profile of the school, students and faculty.
- Work with parent-facing administrative staff closely, to ensure the first impressions of the school are excellent leading to positive visitor experience.
- Lead direct reports in the school to pursue excellence in operational efficiency and customer service delivery. Systems should be reviewed regularly, and written and verbal communication are to be customized to maximize engagement.
- Advise on effective continued support and communication to new families after students enroll at the school - ‘after sales care’.
- Ensure that a customer loyalty programme is in place and aligned with the customer loyalty programme created for the region.
- Take ownership for agreed retention targets.
- Ensure school has clear retention data and targets to work towards.
- Ensure school meet retention targets by developing and implementing a structured and personalized approach to retaining existing families based on gathering the appropriate information and early identification of at-risk families with a clearly thought-out action at the school.
- Ensure that the school implements ISP customer service and customer experience standards and conducts regular trainings for all new front facing staff as well as refresher training courses for existing staff.
**Skills, Qualifications and Experience**
- Bachelor’s Degree from a relevant field (business administration or similar)
- Demonstrable experience in student recruitment, enrolment, and retention (ideally in the commercial education sector).
- Experienced in HubSpot or Salesforce, preferred
- Articulate, communicative, and able to present information in a concise and professional manner
- Organization skills: well organized and able to prioritize tasks
- Excellent skills in Customer service
- Critical thinking
- Leadership skills: ability to manage self and a team effectively and work in cross functional teams.
- Ability to initiate opportunities for self and others and to find solutions to ensure tasks are completed within specified timescales.
- Ability to negotiate, persuade and motivate others
**ISP Principles**
- **Begin with our children and students**. Our children and students are at the heart of what we do. Simply, their success is our success. Wellbeing and safety are both essential for learners and learning. Therefore, we are consistent in identifying potential safeguarding and Health & Safety issues and a
