Programmatic Lead

Leicester Square - London

Commercial

**#**
- R0008574
- Permanent Employee (Regular)

**Overview of the job**
- Programmatic is one of the fastest-growing areas of our business, and we’re looking for a skilled and ambitious Programmatic Lead to help drive its next phase of growth.
- In this role, you’ll lead a team of programmatic specialists to deliver and grow programmatic revenue across DAX Audio and DAX Outdoor. This is a hybrid sales and trading role, combining proactive revenue generation with end-to-end campaign delivery—from pitch and planning through to set-up, optimisation and reporting.
- You’ll bring a deep understanding of the programmatic ecosystem, including DSPs, SSPs and ad servers, and strong relationships with media agencies and trading desks. Working closely with commercial, operations and tech teams, you’ll play a critical role in scaling programmatic trading through the DAX platform.

**What you’ll love about the role**

**Think Big**: Be part of a high-performing, supportive team shaping the future of programmatic audio and outdoor.**:
**Own It**: Lead end-to-end campaign execution, using your expertise to drive performance and impact.**:
**Keep It Simple**: Turn complex setups into seamless, scalable solutions in collaboration with product and commercial teams.**:
**Better Together**: Manage and grow a team of specialists while working closely with agencies keen to deepen their programmatic understanding.**:
**Responsibilities of the role**
- Manage a small team of programmatic specialists, setting clear priorities and supporting delivery across agency patches.
- Build and maintain strong relationships with agency stakeholders, including planners, programmatic leads and trading desks, ensuring DAX is front of mind for briefs, new business and innovation.
- Support the Programmatic Sales Director in delivering the overall programmatic strategy and revenue targets.
- Lead the end-to-end delivery of programmatic campaigns for your agency patch, including deal setup, performance monitoring, optimisation and reporting.
- Manage and forecast revenue and pipeline across your patch, ensuring accuracy and contributing to broader commercial targets.
- Lead external meetings within your agency patch, supporting education and upskilling to enable seamless and effective campaign delivery.
- Collaborate closely with business development, trading, ops, sales and product teams to ensure joined-up execution and avoid duplication.
- Share insights, performance updates and platform developments with internal teams to enhance programmatic understanding and confidence across the business.
- Create and contribute to high-quality case studies, brief responses and training materials that elevate DAX’s programmatic proposition.
- Provide feedback to product and tech teams to support ongoing platform development and ensure delivery aligns with market needs.
- Represent DAX at industry events and forums to increase visibility and stay ahead of programmatic trends.

**What you will need**
- Deep understanding of the programmatic ecosystem, including hands-on experience with DSPs, SSPs or ad servers.
- Strong grasp of campaign delivery across digital channels, with knowledge of DOOH and/or audio a bonus.
- Proven ability to analyse data, solve problems and implement efficient solutions.
- Excellent communication and presentation skills, with confidence working across internal teams and agency partners.
- Highly organised, able to manage multiple workstreams in a fast-paced environment.
- Collaborative team player with experience motivating colleagues and supporting professional development.
- Some line management experience preferred.

**What success looks like**:

- In the first few months, you will have**:

- Assessed programmatic revenue performance and mapped new opportunities to grow DAX audio and outdoor.
- Built strong relationships across agency teams and clients, particularly Planners and Agency Trading Desks.
- Developed a strong leadership rapport with direct reports and clearly understood their patches, opportunities and challenges.
- Established regular engagement with DSPs to uncover shared client opportunities.
- Taken ownership of pipeline management and forecasting processes, ensuring accuracy and rigour.
- Confidently navigated DAX platforms and reporting systems.
- Provided input on product and process development across emerging programmatic channels and internal departments.
- Led the strategic messaging and positioning of DAX across programmatic buying teams.
- Developed a deep understanding of DAX and its market USPs.

**Creating a place we all belong at Global**:

- Just like our media and entertainment platforms are for everyone, so are our workplaces. We know that we can’t possibly serve our diverse audiences without first nurturing and celebrating it in our people and that’s why we work hard to create an inclusive culture for everyone. We believe that diversity will set us apart, so