Head of PPC

2 weeks ago


Liverpool, United Kingdom Velstar Full time

Are you an extraordinary Head of PPC looking for your next challenge?

Velstar is one of the fastest growing Shopify Plus agencies, and we partner with brands to help them grow, we also do the same with our people

Here at Velstar, we create exceptional digital experiences that consumers love. Our team of designers, developers, strategists, and creators work together to push brands to the next level. From Platform Migration and User Experience to multi-channel Digital Marketing, we have a proven track record in delivering outstanding eCommerce solutions and driving sales for our clients.

You will be responsible for the agency’s approach to PPC - you will thrive in a fast-paced, collaborative culture and ensure a holistic, seamless, and future-facing offer. You’ll ensure that the agency is at the cutting edge of paid media campaign planning, strategy, and execution.

**Requirements**:
You'll have the ability to think strategically and long-term, demonstrating an understanding and awareness of clients commercial goals and the contribution of your work towards meeting those goals. You’ll be able to react quickly to changes in the industry and client landscape to generate results for clients.

Working closely with colleagues across departments, you'll inspire and engage across the business in order to set the agency's long-term paid media direction.

You will also be a key figure in representing the agency and playing a major role in the positioning of the agency proposition in paid media and informing its future development.

This role requires a confident and experienced grasp across all areas of paid media, the ability to motivate and support teams and individuals alike, commercial acumen, relationship-building skills, and an understanding of how best to pull an agency team together to deliver results. You will be able to demonstrate how to bring PPC and Programmatic Display channels together, to drive performance for our clients.

Key Responsibilities
- Work with the Client Services team to interpret client needs and develop PPC strategies to meet required objectives.
- Oversee the Paid Media team to launch, optimise, and manage day-to-day PPC campaigns.
- Work with platform support representatives to ensure campaigns are taking advantage of the latest technology and optimisation techniques.
- Support the Paid Media team to monitor budgets and track KPIs for accounts under their management.
- Provide regular campaign reports, along with analysis and recommendations.
- Support the development of new business proposals, including comprehensive auditing of client account and provision of performance forecasts

Experience and skills
- You will have already forged a successful career in the digital business, whether agency or client-side.
- Comprehensive experience working in digital media, preferably with eCommerce experience.
- Google Ads certifications.
- Ability to demonstrate up to date industry knowledge
- Experience with Google Shopping campaign management and product feed optimisation.
- Ability to analyse data and produce insightful reports for management and clients.
- A proven track record of proactive problem-solving.
- Highly competent with written English and maths.
- Experience using Google/Microsoft products (Sheets/Excel & Slides/Powerpoint).
- Ability to collaborate and communicate effectively with colleagues and clients.

**Benefits**
- Early finish on Fridays for our end of week catch up
- 28 days holiday (including bank holidays) rising by 1 day per year PLUS an additional day off on your birthday
- Generous annual bonus.
- Healthcare package
- Paid community days to volunteer for a charity of your choice
- Excellent multi-faceted career growth opportunities due to the fast growth in the agency
- £100 contribution for your own personal learning and development
- Free unlimited snacks in the office (both healthy and the naughty kind)
- Access to Perkbox with numerous discounts plus free points from the company to spend as you wish.
- Cycle 2 Work Scheme
- Brand new MacBook Pro
- Joining an agency on the exciting journey of exponential growth and being park of this exciting story


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