Marketing Executive

**Position Overview**:
We are seeking a motivated Marketing Executive to join our marketing team.

The role will support growth of lead generation and sales across the business through development of: the design, production, management and distribution of information and content via website, social channels, print guides and handbooks.

The marketing team is digitally and performance focused to improve engagement and results through the recently re-launched website and brand identity. There is a need to develop our use of analytics and CRM data to improve customer engagement and experience across the business.

The role, working in tandem with the existing Marketing and Design Executive, provides variety and opportunity for learning and development. It suits somebody who is more data and technically orientated, practical and motivated by completing tasks that improve performance and the way things work.

**Responsibilities**:
**Analytics and Reporting**:

- Weekly and monthly reporting against marketing metrics (Web, CRM and social).
- Review metrics and make recommendations to improve marketing performance.
- Communicate reports to key business stakeholders.
- Automate collection and presentation reports.

**Project Management**:

- Directing and managing suppliers to support effective delivery of identified projects.
- Tracking marketing costs, raising purchase orders and invoicing against budget.
- Liaising with internal branch and product teams to collect case studies and necessary information.
- Updating of internal systems.

**Hubspot CRM and Inbound Marketing**
- Managing access and use of Hubspot CRM.
- Making sure training materials are up to date and support company wide adoption by sales teams.
- Communicating best practice and reviewing usage across the sales team is in line with recommendations.
- Managing and setting up reporting for business lines.
- Working with the business lines to maintain the quality and cleanliness of the customer data.

**Application Management**:

- Identification of alternative solutions that could be used to better effect to achieve marketing metrics.

**Person Specification**:

- Completer finisher
- Self-reliant and resilient
- Performance and detail focused
- Enjoys data and technology
- Likes learning and finding solutions

**Qualifications/ Attainments**:

- Good proficiency in Maths and English.
- Business or marketing qualification.

**Skills**:

- Ability to multitask, prioritise projects, and meet deadlines.
- Skills in the use of a relevant range of marketing systems:

- Web analytics
- Design software i.e. Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- CRM packages (Hubspot preferred)
- Marketing automation
- SEO 101
- Web CMS

**Experience**:

- Would suit somebody looking for an in-house marketing role, that will provide room for learning, development, and growth.
- Whilst a previous marketing role or qualification is not essential, an interest and understanding of marketing is.

**In Return, We Offer**:

- Competitive pay rate
- Bonus Scheme
- 24/7 access to an Employee Assistance Programme
- Health cash plan
- Excellent contributory company pension scheme
- Long service award
- Free on-site parking
- Employee referral scheme
- Free life insurance
- Annual leave

**Please Note - We do not offer Hybrid or Remote Working. This role is office based full time.**
**37.5 hours per week. (Monday - Thursday: 8.30am until 5pm, Friday: 8:30am - 4:30)**

**Benefits**:

- Company pension

**Schedule**:

- Monday to Friday

**Ability to commute/relocate**:

- Birmingham, B44 9EA: reliably commute or plan to relocate before starting work (required)

**Education**:

- A-Level or equivalent (preferred)

Work Location: In person

**About Generation**:
Altrad Generation sells and hires access, scaffolding and ground works equipment. It is a highly successful subsidiary of the Altrad Group, the Eur4.5bn global leader in the provision of industrial services.

We supply from a network of 37 branches spread across the UK and Ireland. Our customers range from global civil engineering and construction contractors, asset owners, specialist sub-contractors, consulting engineering firms through to sme builders.

**Job Types**: Full-time, Permanent

Pay: From £19,500.00 per year

**Benefits**:

- Company pension
- On-site parking

Schedule:

- Monday to Friday
- No weekends

Work Location: In person