Senior Digital Marketing

3 days ago


Nuneaton, United Kingdom North Warwickshire and South Leicestershire College Full time

Do you want to inspire and support the next generation?

Are you looking for a new challenge with excellent benefits?

South Leicestershire College is part of North Warwickshire and South Leicestershire College - one of the largest and most successful colleges in the region. The College understands the importance of recruiting talented and passionate staff that are central to all College achievements and are the driving force in the success of our learners.

**The Position**: We’re looking for a Senior Digital Marketing and Conversions Coordinator who will support with the delivery of the College’s NWSLC’s digital marketing strategy and promote the College and its courses across all digital platforms (paid, owed and earned). The postholder will also lead on the conversion activity for the team, through online chat and delivering e-marketing campaigns and supporting all keep warm activity.

**Requirements for the role**:
Experience of using e-marketing and online chat tools, including MailChimp.

Experience of using social media channels, creating content for posts and monitoring/responding to queries

A good understanding of delivering Social Paid and Search and Display campaigns

Experience working with websites and a good understanding of WordPress, HTML and CSS

An understanding of website analytic tools and being able to extract and understand data from different platforms for reporting

Excellent copywriting and proofreading skills

A keen interest in Digital marketing and keeping on top of industry trends

**Responsibilities for the role**:
To lead on the creation of e-marketing campaigns for the team and other departments, maintaining databases and advise on their outcomes

To work with market leads to develop conversion plans and keep warm activity throughout the year for our core markets: 16-18; Higher Education; Adult Education (including Distance Learning); B2B and Apprenticeships

To support with the daily monitoring of social media, responding to queries and creating content for posts where required

To work on the continuous development of our website

To deliver and maintain digital marketing campaigns

The Team

You will be working in a multiple award-winning team, who have won Digital Campaign awards 3 years on the run. The talented team of marketers work hard, are creative and results orientated. The team are kind, supportive and friendly, they will be supporting you through your role every day.

**The Location**: The post is based at: Nuneaton Campus but will need to work across all sites when required. This is a great place to live with plenty of social and sport facilities together with great transport links.

Why Should You Apply?

The pay range we’re offering is £21,638, to £22,865 pa.

We offer great holidays and access to the Local Government Pension/Teachers Pension Scheme

We also offer excellent staff development opportunities

Family friendly policies and procedures - including Hybrid working



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