CRM Senior Officer
1 week ago
**Post Title**: CRM Senior Officer**SBU/Department**: Marketing and Communications, Student MCM**FTE**: 1.0 fte (working 37 hours per week)**Duration of Contract**: Permanent**Salary**: UH7 £37,999pa to £41,421pa with potential to progress to £45,163pa by annual increments on achieving designated skills and experience.**Annual Leave**: 30 days plus standard public holidays and an additional 4 days including the closure of our office between Christmas and New Year**Location**: MacLaurin Building, Hatfield, with the option of hybrid working-
**Main duties and responsibilities**- The CRM Senior Officer will provide valuable advice to teams across Marketing and Communications on optimising their activities to improve audience engagement. They will collaborate closely with their line manager to develop, monitor, and benchmark CRM KPIs, supporting the user community in achieving these targets.- Additionally, the postholder will assist the user community with event setups using the appropriate systems and support system integration where necessary. They will also be responsible for developing and maintaining a repository of training materials and coordinating ongoing training sessions for the user community.- The role extends to supporting various CRM projects aimed at student recruitment goals. The postholder will stay updated on the latest techniques available to support CRM initiatives and work with the Salesforce community to share best practices.- Ensuring standardisation and brand consistency across all communications is a key aspect of this role. The CRM Senior Officer will keep abreast of GDPR legislation and University data protection policies to ensure compliance within the CRM team and the community of super users.**Skills and experience required**
- The CRM Senior Officer is expected to have experience in using CRM software, including journey building, segment building, training, troubleshooting, and reporting, the postholder should have proven analytical and problem-solving capabilities ensuring they can effectively address and resolve any challenges that arise.-
- Additionally, the CRM Senior Officer should ideally have experience with Salesforce Marketing Cloud, leveraging this platform to optimise customer engagement and drive successful marketing campaigns.**Qualifications required**
- The postholder should be education to a minimum degree level or equivalent, or have a substantial level of appropriate experience. Holding a professional CRM system related qualification would be advantageous.**_Please view the job description and person specification for a full list of the duties and essential criteria._** _Please attach a personal statement showing clearly how your skills and experience match the Person Specification._
- We regret that we are unable to offer UKVI sponsorship for this post; applicants will either hold UK Right to Work, or demonstrate access to UK Right to Work, before an offer is made.-
**Closing Date**: 21 November 2024**Interview Date**: TBC**Reference Number**: 062415**Date advert placed**: 07 November 2024
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