Digital Content Editor

**Key information**:
**Salary**:£47,245 per annum

**Grade**:7

**Contract type**:Fixed Term, Full Time

**Reference**:806

**Contract details**:1x Fixed Term Contract

**Interview date**:Week Commencing 4th March, 2025

**Application closing date**:Mon, 24/02/2025 - 23:59

**About the role**:
**Strategy and Communications**

Strategy and Communications sits at the centre of the organisation, bringing together several teams with organisation-wide remits and mutual collaboration opportunities. The work of the directorate’s teams includes delivery of major events, designing and leading public affairs or marketing campaigns, providing data, evidence and analysis, leading cross-organisational programmes, to making sure we plan for and can respond to emerging events or emergencies in our city.

**About the team**

**About the role**

The Digital Content Editor will play a key role in shaping how the Mayor of London and the Greater London Authority communicates with diverse audiences. This role is responsible for creating and editing engaging, audience-focused content across digital channels, translating strategic priorities into impactful messages. By championing best practices in digital content strategy and accessibility, the Digital Content Editor ensures that campaigns are effective, inclusive, and aligned with the GLA's goals.

**What your day will look like**
- Collaborate with the Digital Communications, Marketing Campaigns, and other External Relations teams to provide content planning and copywriting that supports the production of audience-focused digital content, ensuring alignment with GLA strategic goals.
- Work with the Marketing Campaigns team to ensure digital channels are effectively integrated into wider marketing activities, advising on and supporting the use of digital communications channels for campaigns.
- Proofread, edit, and amend content based on qualitative and quantitative insights and stakeholder feedback, ensuring language is clear, audience-first, and aligned with the correct tone of voice.
- Ensure all content adheres to the organisation’s editorial and accessibility guidelines, using plain English and tailoring messages to each channel.
- Develop and implement content strategies that celebrate the diversity of London’s communities, ensuring representation, inclusivity, and alignment with the GLA’s Accessible Communications Policy.
- Use analytics tools and performance data to monitor, evaluate, and report on the effectiveness of digital communications, providing actionable insights to optimise content and support campaign goals.
- Work with colleagues and project owners to ensure appropriate planning and management of copywriting, editing, and proofreading tasks, aligning with project timelines and resource availability.
- Line manage the Digital Communications team Intern, providing guidance, mentorship, and support to help them develop professionally.
- Build and manage relationships with a cross-section of GLA staff, including the Mayor’s Office, senior staff, policy leads, and external suppliers, to deliver effective digital communications.
- Proactively manage workload and resources, escalating potential issues to the Senior Digital Communications Strategist and Head of Digital Communications as needed.
- Be prepared to support rapid response communications during crises or urgent events, ensuring timely and accurate dissemination of information.
- Promote and enable equality of opportunities, reflecting and championing the diverse needs and aspirations of London’s communities.
- Embrace a flexible approach to work, participating in cross-departmental and organisational initiatives and tasks, and understand this role may occasionally involve working outside of usual office hours

**Skills, knowledge and experience**

To be considered for the role you must meet the following essential criteria:

- Exceptional copywriting and editing skills, capable of crafting audience-focused, clear, and impactful content aligned with organisational goals.
- Proven experience in creating accessible and inclusive digital content that reflects and celebrates diverse audiences.
- Proficient in using analytics tools to measure performance, derive insights, and inform strategies for continuous improvement.
- Working knowledge of website content management systems specifically Mailchimp, and design tools such as the Adobe suite and Canva.
- Strong understanding of politically sensitive work, with experience managing relationships with stakeholders, including senior leadership.
- Comfortable working under pressure and adapting to a changeable environment.
- Proven ability to manage and mentor junior staff, fostering their professional development and enhancing team capacity.

**Job purpose**
- To translate strategic priorities and message into engaging, audience-focussed and timely content for the Mayor of London and GLA digital channels.
- To provide copywriting and editing that supports the work