CRM Lead

**Date**:14 Oct 2025

**Location**: Manchester Airport, GB

**Company**:MAG

cavu

**CRM Lead - Distribution**

**Hybrid**

**Permanent**

**About CAVU**:
For airports, for partners, for people. We are CAVU.

At CAVU our purpose is to find new and better ways to make airport travel seamless and enjoyable for everybody. From the smallest ideas to the biggest changes. Every day here is about creating better travel experiences.

From our revenue accelerating single platform technology, Propel, through to our world-class hospitality venues including 1903 and Escape Lounges - our solutions make travel more seamless and enjoyable for passengers, and more profitable for our clients and partners.

We know that to bring your best ideas, you need the space to think, the right support, and the freedom to be your true, authentic self.

Whether you’re working from our offices, from home, in a lounge, or out on the road, we provide the environment to create, innovate, and transform airport travel.

If you’re looking for a career where you can make a real impact, bring new ideas to life, and push boundaries, then CAVU is the place for you.

Together, we can reach new heights. Together, we are CAVU.

**What’s the role?**

We’re looking for a **CRM Lead - Distribution** to shape and deliver our CRM marketing strategy across multiple brands and channels. You’ll lead a talented team to design and execute high-performing campaigns that drive engagement, retention, and commercial growth on a global scale.

In this role, you will:

- Develop and execute a multi-channel CRM strategy, delivering personalised, data-driven communications across the customer lifecycle.
- Lead, mentor, and inspire your team to deliver campaigns that meet ambitious commercial objectives.
- Collaborate with Data, Content, Brand, Product, and Trading teams to ensure CRM initiatives are aligned with business goals.
- Oversee campaign execution, optimisation, A/B testing, and reporting to continuously improve engagement and ROI.
- Champion the strategic use of customer data and enhance the effectiveness of our Customer Data Platform (CDP).

You will have ownership of CRM strategy, segmentation, content planning, and performance measurement, ensuring a data-led, customer-first approach that maximises lifetime value and loyalty.

**About You**:
You are a strategic, commercially minded CRM professional with:

- Extensive experience in CRM, retention, or lifecycle marketing (typically 6+ years) and a proven track record of driving measurable growth.
- Expertise in customer segmentation, journey design, and advanced personalisation strategies.
- Strong analytical skills and the ability to turn insights into action.
- Excellent leadership skills, able to motivate and develop high-performing teams.
- A collaborative mindset, working effectively across complex, matrixed organisations.
- Passion for creating meaningful customer experiences and a bias for action.

You are customer-obsessed, insight-led, and thrive in a fast-paced, innovative environment.

**The Perks**:

- 25 Days Holiday, increasing 1 day per year with service (up to a maximum of 28)
- The option to buy up to 10 more days annual leave, plus 4 flexible bank holidays
- 10% Company Pension
- Annual Bonus Scheme
- On Site Gym
- MediCash Scheme
- A Host of Flexible Benefits & Discounts - including up to 50% off our CAVU products such as Escape Lounges and Airport Parking
- Rail and retail discounts
- 2 paid volunteering days per year
- Access to internal events calendar including regular health and wellbeing activities, ID&E activities and education
- Formal and informal development opportunities, including mentoring programme and learning grants
- Enhanced parental leave _(T&Cs apply_

**The Interview Process**:

- Recruiter screen - about 15 minutes. We will ask about what you are looking for in your next role, your desired package, and your skills relevant to the role.
- Skills & competency-based interview
- Values interview

**ID&E at CAVU**

We’re building something brilliant at CAVU: a diverse team of people who reflect the global customer base that we serve. We’re proudly part of MAG and together we’re on a mission to be number one in our industries, and that takes talent in all its forms. With so many exciting roles across businesses, there’s space for your unique strengths to shine.

Whether this is your first role or your next big step, we want to hear from you, even if you don’t think you tick every box. What matters most is what you bring.

At MAG and CAVU, every journey matters. Our Colleague Communities play a big part in that: Women’s Network, Embrace (Race & Ethnicity), Fly with Pride (LGBTQIA+), Mind Matters (Mental Health), PACT (Parents & Carers), RespectABILITY (Disability & Neurodiversity), and the CAVU Global ID&E Affinity Group.

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