Freelance PR Consultant

6 days ago

London, United Kingdom Spinach Branding Full time

**Job Description: Freelance PR Consultant for Spinach Branding**

**Position**: Freelance PR Consultant
**Location**: Remote (with occasional travel)
**Contract Type**: PR Consultant/Freelance/Contract
**Compensation**: Competitive and commensurate with experience

**About Spinach Branding**:
Spinach Branding is a premier lifestyle branding agency dedicated to transforming businesses by creating brands that people love, respect, and desire. We specialize in the food, drinks, property, hospitality, travel, high-tech, and fashion sectors. Our clients, some of the world's most prestigious brands, trust us for our deep strategic insights and exceptional creative execution.

**Job Summary**:
**Key Responsibilities**:
**Develop and Execute PR Strategies**:

- Create and implement comprehensive PR plans to promote Spinach Branding's services and industry expertise.
- Identify key media outlets and opportunities for coverage.
- Develop press releases, pitches, and other PR materials.

**Media Relations**:

- Build and maintain strong relationships with industry journalists, editors, and influencers.
- Secure media coverage in top-tier lifestyle, business, and industry-specific publications.
- Coordinate and manage interviews, press conferences, and media events.

**Content Creation**:

- Craft compelling content, including press releases, blog posts, articles, and social media updates, that reflects Spinach Branding’s expertise and services.
- Develop thought leadership pieces that position Spinach Branding as an industry leader.

**Market Research and Insight**:

- Conduct market research to identify trends and opportunities for PR initiatives.
- Provide insights and recommendations based on industry trends and media feedback.

**Reporting and Analysis**:

- Monitor and report on the effectiveness of PR campaigns.
- Provide regular updates and reports to the senior leadership team.

**Qualifications**:
**Experience**:

- Minimum of 5 years of experience in public relations, preferably within the lifestyle, luxury, or branding sectors.
- Proven track record of securing media coverage and managing successful PR campaigns.
- Experience and expertise in working within premium and luxury lifestyle branding sectors such as wine and spirits, food and drink, hospitality, property, and travel.

**Skills**:

- Exceptional written and verbal communication skills.
- Strong media relations skills with a network of industry contacts.
- Ability to create high-quality content that aligns with brand messaging.
- Excellent organizational and project management skills.
- Ability to work independently and meet deadlines.

**Knowledge**:

- Deep understanding of lifestyle branding and the sectors Spinach Branding specializes in (food, drinks, property, hospitality, travel, high-tech, and fashion).
- Familiarity with digital marketing and social media platforms.

**Attributes**:

- Creative thinker with a proactive approach to PR.
- Detail-oriented and capable of managing multiple projects simultaneously.
- Strong analytical skills and the ability to provide actionable insights.

**How to Apply**:
Spinach Branding is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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