Marketing Insight Analyst

1 week ago

London, United Kingdom Harnham Full time

**MARKETING INSIGHT ANALYST
UP TO £65,000 + BENEFITS
LONDON (HYBRID)**

**Overview**

I am working with a leading Sports brand on a Marketing Insight Analyst role. You will be the go-to person for on-line cross-brand customer, commercial, market data and insight. Will be working closely to our in-house Commercial, Growth Marketing, Productand Brand teams, and be part of the wider data initiatives that involve big data engineering, machine learning, impactful data visualisation (dashboards) and deep-dive analytics.

**The role**

You will be:

- Using data to tell stories, promoting a better understanding of their customer, and supporting/driving Marketing/Commercial/Customer Service/Platform Digital teams BAU and initiatives.
- Analysing data to define audiences and its setup, as well as gather requirements from the different departments for this goal.
- Delivery of the best data to drive acquisition, retention, channel performance, conversion, sales and ROI, as well as knowledge on customer journey, LTV, RFM
- Working with stakeholders to constantly improve and ensure accuracy of data and KPIs
- Collaborating with the Data team colleagues (data engineers and data scientists) with requirements for a fully managed the cloud Data Warehouse pipeline; Data Collection (Tagging, Pixels), Integration (ETL), Manipulation (BigQuery) & Visualisation (PowerBI/Excel).
- Supporting the team to ensure the full Digital journey is tracked correctly and efficiently, from link tagging to digital marketing campaign mapping and naming structures.
- Keeping up with industry trends in Digital Analytics to ensure to best business solutions are in place.

**The experience**

You will ideally have:

- 3 years in analytical role
- A thirst for analysing and drawing insights from data
- Experience in Web Analytics (Adobe Analytics, Google Analytics)
- Experience with cost efficiency analysis from marketing campaigns
- Strong SQL capabilities - experience on writing and automating queries
- Experience with working with data warehouses/data lakes (E.g. BigQuery, Snowflake)
- Data visualisation in PowerBI strongly preferred, or other visualization platforms (E.g. Tableau, QlikView)

Nice to have:

- Business, numerical or social science related degree
- Exposure to R or Python (Pandas, etc)

**The benefits**

You will receive:

- Up to £65,000
- Bonus
- Benefits

**How to apply

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