Senior Digital Content Executive

**About the role**: We have a great opportunity for a Senior Digital Content Executive to join our Business Development team in Birmingham. **"Our Business Development department is made up of around 45 talented individuals. They're responsible for driving our growth and profitability"** The role of the Senior Digital Content Executive is to deliver digital content in line with the firm's content, social media and CRM strategies. Developing content, campaigns and social media activity to increase brand awareness and engagement. **About you**: We are looking for someone who has significant experience in creating, editing and advising on SEO-first content, as well as digital storytelling via social media, content marketing and campaigns. To this role you will bring experience in handling senior stakeholders and agencies, strong technical skills with a good working knowledge of web technologies. Your experience will also come from working with Google Analytics, LinkedIn Advertising & Google AdWords, demonstrating a deep understanding of content marketing, and related marketing principles. You will be an experienced super user of enterprise content management systems (CMS) and/or marketing automation platforms and enterprise CRM systems. As a senior digital content executive, your skills and experience would include: - Degree level education, preferably with a CIM qualification. - Significant experience in search engine optimisation (SEO). - Experience working with Google Analytics, LinkedIn Advertising & Google AdWords. - Knowledge of different content marketing channels including written, video and audio. - CMS experience using an enterprise CMS system and/or marketing automation platform. - CRM experience using an enterprise CRM system (as a super user or admin). - Strong technical skills with a good working knowledge of web technologies, such as HTML and CSS. - Excellent 'right first time' writing, editing and proofreading skills. This role strives to deliver digital content in line with the firm's content, social media and CRM strategies so therefore will require a proactive and enthusiastic attitude to work with a passion to contribute to and achieve the firm's goals and further development. **What We Can Offer You**: The opportunity to work for a firm which has been recognised as one of the top 10 best places to work in the UK and has been ranked by Great Place to Work® for 22 consecutive years. Excellent benefits, including: - A hybrid approach to office and remote working, with up to 50% remote working available. - 25 days annual leave, with the option to buy up to a week's extra annual leave - Free private medical insurance, and the option to add family members - A generous pension allowance - Life assurance covering four times your annual salary - The chance of a three-month sabbatical every five years - Maternity, paternity and adoption leave schemes - A range of health and wellbeing programmes - State of the art offices, in the heart of Birmingham City Centre, with an onsite restaurant - Opportunities to flourish in your role through training and personal development **Equal Opportunities**: Gowling WLG is committed both to promoting equality and diversity in the firm and to Equal Opportunities in employment. The firm believes in equality of opportunity regardless of race or racial group (including colour, nationality, ethnicity, national origins), religion or belief, age, disability, sexual orientation, sex, gender re-assignment and gender identity, marriage and civil partnership, and pregnancy, maternity and paternity. This also includes any incidents of perceptive or associative discrimination and harassment. At Gowling WLG we seek to attract and retain talented people from a diverse range of backgrounds and cultures, to create an exciting and rewarding place to work. Our aim is to fulfil everyone's potential and together to achieve personal and business goals. LI-MA1 #LI-HYBRID