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Marketing and Campaign Planning Manager

2 weeks ago

London, United Kingdom Focus Resourcing Full time

Excellent opportunity to work for a prestigious global company. You will work closely with the Head of Marketing and Communications to assist in the planning, designing, implementation and delivery of external international and UK integrated marketing campaigns.

You will support the Head of Marketing and Communications, and other key stakeholders across the firm, to deliver a series of firmwide global strategic projects. As this a new and exiting role you will be able to help shape, build and develop the marketingand campaign function.

The role will oversee a busy marketing team that manages the production and promotion of client facing content including our clients flagship reports, client publications, marketing literature and legal directory process.

Your role:

- Lead a team of marketing professionals to deliver marketing campaigns and activities that support the business
- Lead the development and production of distinctive and impactful marketing content
- Implement best practice and mechanisms to create production efficiencies and global touch points
- Work closely with our Corporate & Public Affairs team
- Work with Business Development to plan and execute targeted thought leadership and marketing campaigns for our clients
- Design creative and engaging ways of marketing the firm's content so that output is distinctive and impactful
- Help shape and drive the reporting and insights on the back of our campaigns, working closely with our client development systems team
- Engage partners, colleagues and international BD colleagues throughout the process to gain buy-in to ensure the effective use and distribution of the content
- Lead the marketing team, responsible for project management, delivery and distribution of legal/claims guides and other client facing content, for example, client news alerts, briefs and publications. Ensure all outgoing content is planned and coordinatedwell in advance
- Evolve and drive best practice standards for the marketing team when it comes to campaigns and client content. Share knowledge, best practice and thinking globally

The person:

- Exceptional project management skills to lead, plan and design campaigns for different media, working with other members of the marketing and communications and BD team
- Track record of developing and executing successful marketing, communications and thought leadership campaigns
- Proactive and self-motivated with the ability to drive marketing campaigns forward and to come up with new ideas and new ways of doing things to help make a difference to the team and the business
- Excellent interpersonal, written and verbal communication skills
- Experience of producing, adapting and curating content for different media channels to help us tell our stories in a clear, concise, engaging and impactful way
- Master of stakeholder engagement, with the ability to build trusted relationships with internal stakeholders, colleagues and external suppliers and consultants
- Strong negotiation and influencing skills
- Analytical and innovative thinker. Intellectually curious and interested in what is going on outside and within our sector to help bring new ideas, fresh thinking and new opportunities to the business
- Effective team player, with strong leadership skills
- Experience of leading and managing large projects, with the ability to be able to deliver multiple projects at the same time
- Excellent collaboration skills, helping to support, develop, coach and inspire high performing teams across the business
- Able to operate in an agile and flexible way, with the ability to respond to changing demands in the business
- Be accountable for delivering successful campaigns and marketing activities on time, on budget, and in line with the overall campaign objectives and the objectives of the marketing and communications team
- Lead the reporting of our campaign performance, working with other BD teams