Head of Product Marketing

2 days ago


London, United Kingdom Amazon Digital UK Limited Full time

Experience driving direction and alignment with cross-functional teams - Experience using data and metrics to measure impact and determine improvements - Experience presenting metrics and progress to goal to senior leadership
- Professional marketing experience.
- Experience managing multiple projects and meeting aggressive deadlines
- Extensive experience in product marketing, including experience supporting brand partnerships, and/or high-impact events.
- Proven ability to independently lead complex, cross-functional programs with mínimal guidance.
- Strong budget management skills, able to maximize impact while minimizing costs.
- Exceptional communication and presentation skills, with experience in influencing cross-functional teams and senior stakeholders.
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Motivated self-starter who thrives on working in complex and challenging environments of a rapidly evolving business.
*This is a fixed term contract covering a maternity cover* Are you interested in helping to shape the future of movies and television? Do you want to help define the next generation of how and what Amazon customers are watching? Prime Video is one of the leading digital video services, and we’re just getting started changing the way millions of people around the world enjoy content. Now available in more than 240 countries and territories worldwide, Prime Video offers customers a vast collection of TV shows and movies
- Shape Prime Video’s B2B product marketing strategy in the EU, ensuring alignment with GTM objectives and brand positioning at key industry events. Build a roadmap for B2B marketing activations with Prime Video and Amazon Ads.
- Develop messaging and marketing plans that influence advertiser perceptions and deliver sustained awareness of Prime Video advertising across the EU.
- Work closely with product marketing, sales, GTM, and Insights to align B2B marketing objectives with business goals.
- Develop and manage marketing budgets, optimising spending with data-driven insights.
- Act as a trusted advisor to senior leadership, ensuring alignment across product marketing, event strategies and execution.
- Build and deliver ‘Upfronts’ strategy across product marketing and events for Prime Video Ads across EU.
- Plan and execute strategic, regional, and local events supporting Prime Video Ads’ growth and marketing objectives. Define success metrics, track event performance, and refine strategies based on key insights.
- Define event strategies, maintaining high execution standards, audience engagement, and measurable success.
- Influence internal stakeholders to secure resources, align priorities, and advocate for marketing needs.
- Oversee sourcing, verification and communication of service level and title level insights
- Conduct competitive benchmarking to identify market trends and opportunities.
- Establish scalable workflows and approval processes for B2B marketing execution.
- Collaborate with the sales team to develop effective sales enablement tools and training materials to support the sales process and drive revenue growth.
- Stay updated on industry trends, innovations, and emerging technologies to enhance Prime Video’s leadership in B2B advertising.
- Lead and develop a high-performing team of product marketing managers.
- Experience working cross-functionally across marketing, product management, analytics, UX, and research
- Experience in the advertising or streaming/media industry.
- Experience with insights platforms, Salesforce, or measurement tools.

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.



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