Senior Digital Fundraiser

2 days ago

London, United Kingdom Charity People Full time

**Senior Digital Fundraiser**
**Global Health Charity**
**Based in Old Street, Central London**
**£34,000 - £37,000**:

- **Closing, 13th March**_

Charity People are delighted to be working with a global health charity in Central London to recruit a Senior Digital Fundraiser.
The post holder will work closely with colleagues across Fundraising, Communications, and particularly the Digital team to develop and drive the Charity's digital fundraising and marketing strategy. You will work with colleagues in these teams to create andtest campaigns, gather insights and learnings and to then develop and implement campaigns to increase income generation, acquisition, supporter loyalty, retention and engagement.
In particular, the post holder will help to develop supporter engagement, which will involve creating supporter journeys, with an aim of converting offline donors to online donors. This will involve maximising their digital platforms to increase brand awarenessand attract new audiences; analysing trends in fundraising; developing key touch points and reporting performance and progress.
The Senior Digital Fundraiser will also look at data capture to help increase the number of supporters and will analyse user journeys using the insight gathered to improve acquisition performance over time. The ability to organise your work, build excellentrapport with people inside and outside the charity, and your willingness to undertake tasks to support the entire team, is essential
We are looking for someone with the following skills and experience:

- Proven experience of working with digital teams and agencies on promoting fundraising activities via digital channels
- Proven experience of supporter engagement and the development of the supporter journey from initial contact to retention
- Experience of reaching and retaining cold audiences and creating personalised supporter journeys
- Experience in monitoring, analysing and reporting on campaign results - including financial and non financial KPIs Relevant and demonstrable experience of creating, planning, delivering digital campaigns and online supporter journeys from end to end
- Proven experience of innovation - testing products and using insights to develop these in subsequent years
- Excellent organisational and project management skills

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