Digital Marketing

**Principal Responsibilities**:
**Marketing & Brand Development**
- Co-develop and deliver a marketing strategy that raises awareness of the charity’s mission, impact, and fundraising priorities.
- Ensure consistent brand identity and tone of voice across all internal and external communications.
- Plan and manage multi-channel marketing campaigns (digital, social, PR) to support fundraising appeals, events, and donor stewardship.
- Collaborate with colleagues to craft persuasive supporter journeys that enhance donor acquisition and retention.
- Produce emotionally engaging storytelling content, including impact stories, case studies, newsletters, and campaign materials
- Lead on the creation of key organisational materials (impact reports and annual reviews) that demonstrate transparency and effectiveness to supporters and funders.

**Fundraising & Supporter Engagement**
- Develop emotionally engaging narratives that connect donors with the impact of their contributions — highlighting stories from service users, projects, and communities.
- Support income generation activities across individual giving, corporate partnerships, community, and trust fundraising.
- Create stewardship materials (thank-you packs, newsletters, impact updates) that nurture donor loyalty and retention.

**Digital & Content Creation**
- Use analytics and data insights to measure reach, engagement, and conversion, refining campaigns for better outcomes.
- Co-ordinate and implement specific marketing campaigns and targeted promotions to ensure desired objectives are achieved in a timely manner and within budget.

**Marketing Materials & Brand Assets**
- Oversee the creation, production, and distribution of marketing and fundraising materials (e.g. leaflets, banners, event packs, supporter merchandise, and signage).
- Manage relationships with external suppliers, printers, designers, and fulfilment partners to ensure high-quality, cost-effective outputs.
- Manage stock levels of printed materials, ensuring timely reordering and responsible use of budget.

**Additional Responsibilities**
- Lead internal communications to keep staff, volunteers, and stakeholders informed, engaged, and aligned with organisational goals.
- Support cross-departmental collaboration by providing communications expertise to fundraising, services, campaigns, and policy teams.
- Monitor, evaluate, and report on the impact of communications to demonstrate contribution to organisational objectives and fundraising outcomes.

**Experience**
- Proven experience in marketing and communications within the charity, non-profit, or public sector. - Essential
- Developing and delivering multi-channel campaigns that drive supporter engagement and fundraising outcomes. - Essential
- Managing external agencies, designers, printers, and suppliers to produce marketing materials. - Essential
- Working to clear policies and procedures - Essential
- Working to targets and deadlines - Essential

**Knowledge**
- Familiarity with the charity sector landscape and current fundraising trends - Essential
- Understanding of the role marketing and communications play in achieving fundraising and income generation goals. - Essential
- Strong understanding of ethical storytelling, safeguarding, and data protection (GDPR) in a charity context. - Essential
- Knowledge of key marketing principles, including audience segmentation, brand positioning, and supporter journeys. - Essential
- Knowledge of media relations and PR best practice - Essential

**Skills**
- Excellent written and verbal communication skills, with the ability to produce clear, compelling, and inspiring content for different audiences - Essential
- Creative design and layout skills using tools such as Canva or Adobe Creative Suite. -Essential
- Strong attention to detail and commitment to brand consistency. - Essential
- Analytical mindset — able to interpret data, measure impact, and report on communications performance. - Desirable

**Qualification**
- 5 GCSE grades A-C including English Language and maths. - Essential
- Professional marketing qualification (e.g. CIM, IDM, or equivalent). - Desirable
- Evidence of continuing professional development in digital marketing, communications, or fundraising. - Desirable

**To Apply**

Your CV should include the names and contact details of two referees. It should also include your notice required from an existing employer.

Please limit your CV to two sides of A4. Your cover note should also be limited to two sides of A4.

For an informal discussion, please call **Dilys Grocott**on **01254 781310 / 07756983753**.

**Job Types**: Full-time, Contract
Contract length: 12 months

Pay: £27,000.00-£30,000.00 per year

Work Location: Hybrid remote in Blackburn