Head of Content

**_Strictly Office Based in Hinckley, Leicestershire_**

If you have a passion for creating and directing content creation on brand, social, creative and web, you like to think outside the box when it comes to content strategy and want to be part of a unique and purpose driven agency then keep reading

Ultimately, you should be able to oversee all creative/marketing content initiatives to ensure customer engagement, brand consistency and a positive customer experience for our clients.

**Responsibilities**
- Manage and oversee the creative and marketing team
- Take responsibility of all output from the agency, including creative feedback.
- Develop mid to long term content strategies
- Collaborate with marketing/design teams to plan and develop content for our clients.
- Take the lead of messaging and copy for campaigns
- Create engaging campaigns and content, with measurable results
- Edit, proofread and improve writers’ posts
- Optimize content according to SEO
- Use content management systems to analyze website traffic and users engagement metrics
- Develop an editorial calendar and ensure content team is on board
- Measure and report on the performance of marketing campaigns, gain insight and assess against goals
- Stay up-to-date with developments and generate new ideas to draw audience’s attention

**Requirements**:

- Proven experience as Head of Content
- Demonstrable experience in marketing together with the potential and attitude required to learn
- Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
- Solid knowledge of Meta Suite, TikTok, Influencer Management, Hootsuite, Business Manager, Ads Manager, Google Analytics & MS Office.
- A sense of aesthetics and a love for great copy and witty communication
- Knowledge of SEO and web traffic metrics
- Excellent verbal and written English skills
- Attention to detail
- Good organizational and time-management skills

**Job Types**: Full-time, Permanent

**Salary**: £40,000.00-£55,000.00 per year

**Benefits**:

- Casual dress
- Company pension
- Discounted or free food

Schedule:

- Monday to Friday

Application question(s):

- Will you be able to reliably commute to Hinckley, LE10 for this job?

**Experience**:

- Marketing: 8 years (preferred)
- Social media management: 5 years (preferred)
- Head of Content: 3 years (preferred)

Licence/Certification:

- Driving Licence (preferred)