Digital Advertising

**Job Summary**: To execute social media plans across our customers in all departments efficiently and effectively including managing the paid advertising.

Key Responsibilities:
General Responsibilities and Social Media
- Developing engaging, creative, innovative content for scheduled posts, which engage audiences across all social media channels.
- Manage the execution of all brands’ social media and blog content calendars.
- Project management including taking ownership of the development of key platforms and organic content.
- Strategically boosting Facebook posts to increase brands’ reach, engagement and traffic to site.
- Report on performance of social media channels and identify key areas to improve on engagement, reach, traffic to site and increase following.
- Keep up to date with any social media trends.
- Identify new tools and platform developments to help improve performance across all platforms.
- Tracking social media influencers and identify ways to work together.
- Listen for and respond to conversations about our brands and competitors, and take appropriate action.
- Suggest and implement new features to develop brand awareness, like promotions and competitions.
- Create or brief and manage production of social creative assets such as interactive gifs, static images, photography, graphics and videos
- Videos and scripting - project managing video productions, including script writing, presenting, execution and editing
- Ensure all content meets brand standards and guidelines.
- Work closely with internal departments to ensure each team is fully briefed ahead of campaign/promotion launches and ensure any issues arising from activity are quickly addressed.
- Liaise on a day-to-day basis with key internal and external customers
- Proof materials both internally and externally
- Editing and proof reading
- Liaise with clients to ensure they receive exposure across social media.
- Monitor and respond to engagement and direct messages across all social media platforms.
- Listen for and respond to conversations about our brands and competitors.

Attend and support client events and industry conferences.

Multi-Skilling
- Take part in learning duties outside of the department so cover may be provided as required.
- Assist other areas of the business where required

Continuing Personal Development

Proactively take part in:

- Monthly one to one meetings with your team leader/Manager - ongoing review of objectives, performance, development and SMART Objectives.
- Regular Performance and Development Review meetings, agreeing SMART objectives based on team roadmap, competence model, career and personal development.
- Encouraging a culture of team working and mutual support.
- Ensuring continuous professional development.

Desirable
- Previous social media experience
- Excellent copywriting, communication and presentation skills.
- Good organisational skills, with high attention to detail.
- A creative, innovative, self-motivated individual.
- Excellent Microsoft Word, Excel and PowerPoint skills.
- Experience in social platforms and content planners.
- Ability to generate respect and trust from staff and external customers.
- Strong team player, but equally good at taking initiative.
- Extensive knowledge of the property industry
- Ability to use video conferencing platforms i.e., Zoom, Teams.