Copywriter

Gemini Worktops is a rapidly growing family-owned business. Due to continued and significant growth, we are now looking for an experienced, professional, and reliable Copywriter to support the Marketing Team to help shape and deliver our content strategy.

We’re seeking a talented Copywriter/Content Creator with a flair for creative writing and a strong focus on brand to help shape and deliver our content strategy. As a key member of the Marketing team, you’ll collaborate with internal teams and external brand and PR agencies to produce engaging and brand-aligned content that resonates with our audience while ensuring a seamless, high-impact user experience. Your work will play a crucial role in delivering company objectives through effective, on-brand messaging.

**Copywriter - Full Time - Permanent - Up to £35k pa.**

**Our Values**

We strive to be the best version of ourselves; we have the courage today to shape a better future tomorrow. We always have a can-do attitude.

We are passionate about what we do; we go the extra mile to understand, determine and deliver what our customers want. We are a high-performance team.  

We move fast and innovate; we have an urgent need to make our company a better place. We have no fear of failure.

We are relentless in our pursuit of excellence; we always focus on the quality of our product, prices and service. We think big and do big.

We act with integrity; we take responsibility for our community, environment, heritage and reputation. We do the right thing, the right way.

We work as a team; we trust and respect each other and always communicate. We sink or swim together.

**Key Responsibilities**:

- **Content Creation**: Develop creative, inspiring, and relevant content that aligns with our brand voice, tone, and messaging, ensuring consistency across all touchpoints.
- **Brand Consistency**: Focus on delivering content that reinforces and strengthens the brand’s identity, while maintaining a clear and consistent voice across multiple platforms.
- **Collaboration with Agencies**: Partner with brand and PR agencies to align content strategies, ensuring the company’s objectives are met through cohesive and impactful messaging across all channels.
- **Scheduling & Delivery**: Utilise platforms to schedule and deliver content at optimal intervals, ensuring consistency and engagement across numerous channels.
- **Customer Engagement**: Partner with the team to understand user preferences, gather feedback, and refine content to drive increased engagement while keeping the brand message front and centre.
- **Process Improvement**: Analyse user feedback and content performance to identify opportunities for enhancement, ensuring our content remains fresh, relevant, and aligned with the brand’s evolving needs.
- **Platform Management**: Oversee content delivery tools and platforms, ensuring the smooth automation and optimization of the user journey while maintaining brand standards.
- **Analytics**: Monitor content performance and leverage analytics to continuously improve the effectiveness of our content strategy and its alignment with brand goals.
- **Content Coordination**:Collaborate with key influencers, brand ambassadors, and strategic partners to amplify organic reach and drive follower growth across social media platforms. Assist in organising and coordinating photography and videography shoots for the creation of high-quality marketing assets that resonate with target audiences.

**Requirements and Experience**:

- Proven experience as a copywriter or content creator with a portfolio of published work that demonstrates strong brand storytelling and consistency.
- Experience working alongside brand and PR agencies to execute content strategies that support company objectives.
- Strong writing, editing, and proofreading skills with a keen eye for detail and brand cohesion.
- Ability to work collaboratively in a fast-paced, team-oriented environment while maintaining brand consistency.
- Strong communication and organizational skills.
- A passion for creativity, storytelling, and building a powerful, recognizable brand.
- Familiarity with digital marketing, social media platforms, and marketing tools is an advantage.
- Proficiency with AI platforms (Jasper/Scalenut)

**Key Skills**:

- Strong Writing & Grammar: Crafting clear, engaging, and error-free content.
- Creativity & Storytelling: Developing original, compelling narratives that resonate with audiences.
- SEO Knowledge: Optimizing copy for search engines to improve visibility.
- Adaptability: Tailoring writing style to different brands, platforms, and audiences.
- Research & Brand Understanding: Thorough research and aligning copy with brand voice and audience.
- Time Management & Collaboration: Meeting deadlines while working closely with teams to ensure cohesive content.
- Ability to work collaboratively in a team-oriented environment.

**Job Type**: Full-time, Permanent

**Salary**: Up to £3