Digital Content Strategist

1 week ago

Luton, United Kingdom StockdaleMartin Full time

An established, vibrant and very busy healthcare marketing agency working with many household brands across a UK, US and Global client base looking for an experienced Digital Content Strategist to join the team.

We specialise in developing programmes to drive branded recommendation and prescription by healthcare professionals.

Ideally you will be used to working in an agency environment juggling a variety of projects and clients at one time.

A superb opportunity to work as part of a team to grow multiple accounts, whilst supporting the creative team in developing killer creative campaigns.

Key responsibilities:

- Working with clients and external stakeholders to plan, oversee and execute digital content marketing strategies for brands
- Working with clients and the internal creative team to develop compelling content that meets defined brand objectives
- Creation and management of client digital content across social media and online platforms
- Monitoring performance and evaluating effectiveness of content to ensure it is meeting brand/client objectives
- Collaborating with designers to create visual content
- Recommending changes to existing content to meet specific goals
- Planning editorial calendars and content/creative provision
- Overseeing writing style and tone for all content
- Tracking and calculating content ROI

**Skills**
- **Account Management** - must love account management, building a rapport with clients and truly understanding their brands
- **Copywriting - **must be comfortabledeveloping and maintaining strong, multi-faceted content marketing strategies for clients which include research, interpretation and presentation of statistical reporting
- **Project Management** Bring your ideas to life working with the creative teams (editorial, graphics, video, and social media) and clients to create strategies that deliver strong ROI against client objectives
- **Communication - **must be a strong communicator capable of influencing internal stakeholders, clients and external media agencies

Must be commercially savvy with strong understanding of how businesses make decisions and make money in a competitive market.

Knowledge of social media management tools to manage social media accounts, track analytics and create marketing strategies.

**Behaviours**
- Someone who is vibrant, energetic and fun to work with
- Someone who is not afraid to get stuck in and is hungry for excellent results
- Organisational skills and attention to detail
- Strategic thinker - ability to rise above, read the market and anticipate change
- Strategic business planning and goal setting
- Creative and dynamic - think outside the box, challenge the norm

**Salary**: £35,000.00-£45,000.00 per year

**Benefits**:

- On-site parking
- Work from home

Schedule:

- Monday to Friday

Ability to commute/relocate:

- Luton: reliably commute or plan to relocate before starting work (required)

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