Tiktok Shop

Responsibilities
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.
The Home & Electronics Business Development team manages businesses within the broader electronics, home & living categories. The team is responsible for identifying, acquiring and growing emerging merchants as well as creating long-term strategies to develop existing businesses on TikTok Shop. The team manages hundreds of accounts across various verticals: phone & accessories, home appliances, personal care appliances, home supplies, furnishing, sports & outdoors, etc. The Home & Electronics team is set for growth with continuous commitment to merchants and customer experience.

**Responsibilities**:

- Be the thought partner of the Home & Electronics Business Development Lead and BD Managers. Dissemble goals, formulate budget plans based on strategic initiatives, and transform goals into actionable plans;
- Responsible for improving P&L via merchant policy, policy and ads investment optimization;
- Formulate go-to-market, merchant growth and merchandise strategy for the UK Home & Electronics Cluster; evaluate and evolve the strategy to meet business needs;
- Develop Home & Electronics merchant acquisition, assortment growth strategy and content growth strategy: define target prioritization, define key metrics and formulate strategy for various subcategories;
- Work with various teams across TikTok Shop to develop plans and deliver business goals: campaign, TikTok Shopping Center, creators management, etc.;
- Build and monitor the operational index; Facilitate periodical business reviews and reports.

**Qualifications**:
Minimum Qualifications
- Bachelor's degree or above.
- 3+ years experience in e-commerce operations or e-commerce strategy with an understanding of content-based e-commerce.
- Analytical, data driven, structured thinking and goal oriented; Ability to articulate thesis and strategies independently.
- Entrepreneurial and collaborative. Ability to drive successful projects with a wide range of cross-functional teams.
- Quick learner, proactive and resilient. Ability to cope well under pressure and thrive in ambiguous environments.

Preferred Qualifcations
- Relevant experience in Home & Living, Electronics is preferred
- Past experience in e-commerce budget management is a plus.
- Proficiency in English is required.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.