Marketing Automation Specialist

7 days ago


Dublin, United Kingdom Portfolio Payroll Full time

Portfolio are proud to be exclusively representing our award-wining, multinational HR & Employment Law services client in their search for a Marketing Automation Specialist to add to their team The leading UK’s Employment Law and Health & Safety Specialists,who provide a service to 28,000 Client’s daily business operations are on the hunt.

Job Purpose

We are currently seeking a Marketing Automation Specialist to join our growing marketing team, working in our vibrant office in Dublin. With fantastic office perks, Peninsula is the perfect place for high achievers to grow and thrive.

Role Overview
- Design and execute effective list segmentation strategies. Build audience lists that enable automation touchpoints for audiences across specific market segments, industries, etc.
- Integrate campaign activity with our CRM (Salesforce) to improve quality of information for our sales team.
- Build landing pages and forms to support the overall campaigns, retention, and drive demand and lead generation.

Essential Criteria
- Degree in Marketing, Advertising, Communications or related degree.
- Experience with building landing pages and marketing automation campaigns.

Desirable Criteria
- Experience in a B2B marketing role
- Digital Marketing qualification
- Experience using a CRM system e.g., Salesforce



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