Retention Marketing Officer

**About The Role**:
The Retention Marketing Officer helps people with sight loss to live the life they choose by managing the delivery of Committed Giving retention direct marketing campaigns, ensuring they are delivered on time and to budget, whilst maximising supporter loyalty and return on investment to the organisation.

Key Responsibilities
- In co-creation with the Marketing team, lead on writing marketing briefs for creative; including collaboration across copy, design and content. Work with the Retention Executive to produce product specific briefs for data selections and analysis, response handling and supporter care. Ensure the approval procedure is adhered to and all necessary stakeholders communicated with.
- Take responsibility for campaign budgeting, including managing invoices and KPI reporting, as well as supporting the Retention Executive to raise purchase orders. Take ownership of budget forecasting and reforecasting, with Campaign Manager support.
- Work with the Retention Executive to undertake post campaign analysis, producing wrap up reports and make recommendations for future campaigns, including improving results and processes. Support the Retention Manager to input into the strategic direction of the Committed Giving annual marketing plan.
- Take personal responsibility for seeking innovative new ways to enhance supporter experience and communicate with fundraising audiences. Where relevant, assist with the development and creation of new products or introduce new channels to increase Guide Dogs fundraising potential.
- Manage external suppliers, including fulfilment providers, creative agencies and commercial printers, to ensure quality work is delivered, within the defined schedule, fully compliant and at a competitive cost.
- Together with the Retention Executive, work directly with the Digital Team and/or the relevant agencies to ensure product specific delivery of campaign content, referring to both the management of the digital delivery of designated fundraising campaigns, and ensuring that digital content on the Guide Dogs website and product social media pages for products is monitored for performance, updated for optimisation and fully compliant.
- Work with other Guide Dogs team including (but not limited to) Customer Experience, Design, Fulfilment and Data to ensure the smooth delivery of committed giving activity and to promote the team positively within the organisation.
- Support and coach Retention Executive/s to deliver on day-to-day operations of the campaigns, sharing expertise and ensuring best practice.

Working Hours & Location

Monday to Friday, 9am-5pm. Hybrid working model with 2 days in the Reading office and 3 days from home.

**About Us**: Trebuchet MS with Updated Inkey Blue

**How to apply**

If you want to know more about the teams who work at Guide Dogs, you can find it on our **Careers Page**

**Our Commitment to Diversity and Inclusion**

If you are successful you will need to provide evidence of your right to work in the UK via our digital ID checking supplier; in addition, we cannot offer visa sponsorship at this time.

Every day is different at Guide Dogs. And no person with sight loss is the same. We work side by side, on our sites and in the community, in schools and on our streets, supporting people to live the life they choose. Our staff therefore also work in different ways to support the delivery of our life changing work.

**Safeguarding**

Guide Dogs is committed to safeguarding and promoting the welfare of all children, young people and adults at risk of harm with whom we work. We expect all our employees and volunteers to fully share this commitment.