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Digital Marketing

2 weeks ago

Peterborough, United Kingdom Proactive Selection Full time

Proactive Selection is currently working on behalf of our client, an esteemed and well-regarded Medical Health Insurance business running an in-house CRM system developed in C# and SQL Server.

Our client is expanding the marketing team and seeking a talented and experienced digital marketing & SEO professional to join their team. This is an exciting opportunity to contribute to the growth and success of a dynamic company in the healthcare industry.

**Role Overview**: As a digital marketing & SEO professional, you will play a pivotal role in driving online visibility, increasing brand awareness, and optimizing search engine rankings for our client’s medical health insurance business. You will collaborate with a team of dedicated professionals and work on various digital marketing strategies to ensure the company’s continued success in the competitive market.

**Responsibilities: Your key responsibilities will include, but not be limited to**:

- Search Engine Optimization (SEO):Conduct keyword research and analysis to identify valuable target keywords and optimize website content accordingly.
- Develop and implement on-page and off-page SEO strategies to enhance search engine rankings and organic traffic.
- Regularly monitor website performance using SEO tools and analytics, and make data-driven recommendations for improvement.
- Stay up to date with industry trends and algorithm changes to proactively adjust SEO strategies and maintain a competitive edge.

**Digital Marketing Campaigns**:

- Collaborate with internal teams to create engaging and compelling content that resonates with the target audience.
- Monitor campaign performance, analyze metrics, and provide insightful reports to measure effectiveness and identify areas for improvement.
- Utilize marketing automation tools to streamline processes and enhance campaign performance.

**Content Marketing**:

- Develop and execute content marketing strategies to attract and engage the target audience.
- Conduct competitor research and industry analysis to identify content gaps and opportunities.
- Leverage content management systems (CMS) to publish and distribute content effectively.

**Website Management**:

- Collaborate with the development team to ensure the website is optimized for SEO and user experience.
- Regularly update website content, ensuring accuracy, relevance, and alignment with brand guidelines.
- Monitor website performance, including page load speed, mobile responsiveness, and user behavior, and implement improvements accordingly.
- Utilize web analytics tools to track and analyze website traffic, user engagement, and conversion rates.

**Qualifications and Skills**:
To be considered for this role, you should possess the following qualifications and skills:

- Proven experience in SEO and digital marketing, preferably in the healthcare or insurance industry.
- In-depth knowledge of SEO principles, best practices, and the latest trends.
- Proficiency in using SEO tools, web analytics platforms, and CMS.
- Strong analytical skills with the ability to interpret data and provide actionable insights.
- Excellent written and verbal communication skills, with the ability to create compelling content and collaborate effectively with cross-functional teams.
- Detail-oriented mindset, ensuring accuracy and quality in all deliverables.
- Ability to work independently and manage multiple projects with tight deadlines.
- Bachelor’s degree in marketing, communications, or a related field is preferred.

Our client offers a competitive salary package and a supportive work environment. This is a full-time onsite position with regular working hours, Monday to Friday.

To apply, please submit your resume and if available, a portfolio.

**Job Types**: Full-time, Permanent

**Salary**: £26,000.00-£30,000.00 per year

**Benefits**:

- Company pension
- Free parking

Schedule:

- Monday to Friday

Application question(s):

- Will you, at any time in the future, need visa sponsorship?

**Education**:

- A-Level or equivalent (required)

**Experience**:

- SEO: 1 year (required)
- Digital marketing: 1 year (required)

Work authorisation:

- United Kingdom (required)

Work Location: In person