Campaign Lead

As a Campaign Lead, you’ll be an integral part of the team, responsible for delivering campaign creatives and working with our Channels & Delivery team to ensure that the delivery of your campaigns really hits the spot This is a fantastic opportunity for a dynamic marketing expert with experience in delivering campaigns across a range of channels.

**Your New Role**:
Campaign Planning & Management:

- Lead the planning of campaigns, including setting targets and reviewing the accuracy and performance of these plans.
- Manage planned and ad-hoc campaigns, aligning with strategic goals.
- Oversee strategic and creative activities from briefing to execution.
- Take ownership of the campaign budget for cost-effective ROI.
- Provide regular updates to stakeholders for transparency and alignment.
- Optimise the campaign briefing process to ensure all key messages are communicated effectively and that KPIs are met.
- Work closely with the Channels & Delivery team to ensure all campaign briefs are clear, concise, and actionable.
- Track and report KPIs to assess success and spot improvement areas.
- Use data-driven insights to optimise performance and ensure desired outcomes.

Product Selection & Creative Review:

- Collaborate with our National Buying teams to select the right products to feature in your campaigns.
- Review and approve creative ideas and media plans from partner agencies and internal teams, ensuring they align with campaign objectives.

Business Culture & Efficiency:

- Develop and sustain a business culture focused on efficiency, control, and effectiveness within the team.
- Ensure that all team members are aligned with the company’s strategic objectives and work collaboratively to achieve them.
- Champion the brand’s purpose and ensure that all marketing activities are consistent with our brand values and guidelines.
- Maintain the integrity of the Aldi brand across all campaigns and ensure that the brand message is communicated effectively.

Team, Agency & Partner Management:

- Foster a collaborative and supportive team environment, encouraging open communication and teamwork.
- Manage relationships with agencies and partners responsible for Aldi’s iconic campaigns, ensuring all deliverables meet the company’s high standards.
- Collaborate with external partners to develop innovative and effective marketing strategies.
- Build strong relationships with cross-functional teams and international colleagues to continuously improve marketing strategies.

Strategic Alignment & Innovation:

- Ensure all marketing activities are aligned with the company’s global objectives and contribute to overall business success.
- Demonstrate significant experience in developing and executing effective marketing strategies and partnership concepts within a fast-moving consumer goods (FMCG) environment.
- Use industry expertise to drive innovation and ensure all marketing activities are at the forefront of industry trends.
- **Experience**: campaign planning, brand management, or a similar role, ideally within retail or FMCG.
- **Project Management**: Manage multiple projects, ensuring timely delivery and quality. Strong organisational skills and attention to detail. Manage relationships with internal/external stakeholders, including marketing, product, digital, creative teams, and agencies.
- **Strategic Thinking**: Develop and implement marketing plans aligning with business goals. Write briefs and oversee campaign execution.
- **Team Leadership**: Lead and motivate teams, fostering a collaborative work environment.
- **Data-Driven Decision Making**: Use data and analytics to inform strategies, optimise campaigns, and provide continuous improvement insights.
- **Process Optimisation**: Identify and implement process improvements to enhance efficiency and reduce bottlenecks.
- **Creative & Strategic Balance**: Combine innovative content ideas with data-driven decision-making, supporting creative and strategic activities.
- **Adaptability**: Proactive and flexible in problem-solving and decision-making in dynamic environments.

**About You**:

- Highly experienced in campaign planning, brand management or a similar role, ideally within retail.
- Ability to develop and implement strategic marketing plans that align with overall business goals.
- Experience in writing comprehensive briefs and overseeing the execution of marketing campaigns.
- Exceptional skills in managing relationships with internal and external stakeholders, including marketing, product, digital, and creative teams, as well as agency partners.
- Strong written and spoken communication skills.
- Detail-oriented, deadline-driven, and capable of multitasking.
- Clear communicator.
- Ability to work independently and part of a wider, growing team.
- Interest in creativity and innovation.
- A proactive and flexible approach to problem-solving and decision-making in a dynamic work environment.
- Ability to quickly adapt to changes and challenges.

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