Marketing Associate

Simple Pharma Group is dedicated to allowing stranded innovation to exist and thrive within the life sciences industry. The group’s purpose is to improve patient access to medicines globally by providing the best home for proven pharmaceutical products. The group is formed of two sister companies with distinct strategies: Androlabs and Simple Pharma.

**What is Androlabs?**

Androlabs aims to be a globally significant men’s health pharmaceutical company. Our mission is to close the male life expectancy gap.

Established in February 2021, Androlabs swiftly established its direct presence in core European markets and built relationships with key opinion leaders in the men’s health sector with two prescription medicines for testosterone replacement therapy and erectile dysfunction. Now with more than 3,000 healthcare professionals in our network, Androlabs has grown to more than €16m annual revenue with sales in 25 countries. We’re now looking to build on this early success to establish a diverse portfolio of quality medicines that serve our mission.

Globally, on average, men have an average life expectancy of 5 years fewer than women, and largely for preventable reasons. Men are often less informed about health issues and less likely to seek help. Our mission is to change this by:

- Increasing knowledge and shine a light on overlooked men’s health issues.
- Challenging stereotypes and create an environment where men are comfortable being vulnerable.
- Providing products and services that help improve the overall wellbeing of men.
- Standing up and advocating for every man.

With properties such as TRTed, a dedicated content hub for men and their health, we have built a platform for men’s health products to flourish and we seek to expand our portfolio to treat additional indications that primarily or exclusively affect men.

**How is Androlabs structured?**

Androlabs is part of an entrepreneurial life sciences holding company called Tithonia Group Ltd (“Tithonia”). The group was founded by Charlie Bryant and Nicolas Vennin and contains a global team of 35 employees across 7 countries. The group currently comprises Androlabs and Simple Pharma, the latter company specialising in providing best-in-class, tech-enabled distribution and compliance services on behalf of product owners such as Androlabs.

**Requirements**:
We are seeking a Marketing Associate based in the UK who will play a pivotal role in driving growth across our key markets and enhancing awareness of Androlabs among healthcare professionals, alongside promoting our portfolio of prescription medicines. We are looking for a proactive and passionate individual who is eager to take charge of shaping the conversation around men’s health.

The role will have the opportunity to significantly impact Androlabs' growth trajectory collaborating closely with the Marketing Manager and country teams to create content and integrated campaigns that address the key challenges faced by healthcare professionals and men globally.

Each person who works at Androlabs is a leader who enjoys taking the initiative and acting as an owner to add value. In addition to core role-based skills, we seek people who share our vision, possess business acumen, enjoy solving problems, and are excited about development and growth.

This is a highly entrepreneurial role in an exciting, early-stage business where you will be encouraged to contribute ideas and help shape the company’s future.

**What you will be Doing**:
**Content Creation and Asset Development**:

- Identify opportunities to create and develop new assets (resources, leaflets, etc.) to empower sales teams with tools that drive engagement with healthcare professionals.
- Support the planning and execution of marketing campaigns, including product launches, across traditional and digital platforms.

**Channel Management**:

- Take ownership of our digital platforms, maintaining content across websites and social media.
- Identify ways to enhance these channels through new content, SEO strategies, and initiatives to boost traffic and engagement.

**Tailoring and Compliance**:

- Manage relationships with external agencies and translators to ensure content is tailored for different markets.
- Work with internal quality teams to ensure all materials are compliant with regulatory standards, making direct adjustments to content as necessary.

**Campaign Strategy and Execution**:

- Collaborate with the Marketing Manager and Country Managers to deliver impactful marketing activities that drive growth in key markets.
- Gather insights and feedback from sales teams to ensure campaign materials align with market needs and resonate with the target audience.

**Performance Analysis and Optimisation**:

- Track and analyse global and local campaign performance using key metrics to identify opportunities for improvement.
- Conduct A/B testing and experiments to continually optimise marketing strategies.
- Create