Head of Digital

4 days ago

Hartlepool, United Kingdom Nigel Wright Full time

**The client**
Founded nearly 30 years ago, our client is a family of contemporary, and on trend, home décor brands.. They provide customers with exciting interior products to transform their homes and add flair to their spaces.
With plans to increase their online brand portfolio, this is an exciting opportunity to help shape the direction and growth of their business.
**The role**
We have an amazing opportunity for an experienced and dynamic Head of Digital and Ecommerce to join our client within head office as they look to expand and develop their online portfolio of brands. The Head of Digital and ECommerce will be strategic and innovative,leading the team to fulfil our big ambitions in this area.
The role of Head of Digital and Ecommerce will be to drive trade performance of brand websites by improving the trading of online marketing campaigns and promotions, product presentation, navigation and product discoverability. In addition, the role would closelywith the Head of Brand to ensure a 360 approach within marketing.
**Responsibilities**
- Leading and growing the ecommerce team.
- Assume responsibility for the ecommerce division’s performance and operations
- Determining ecommerce project requirements, driving them to completion. The role will require the Head of eCommerce to lead on the replatforming of key brands website.
- Ensuring customer journeys on the sites are smooth, executing testing, configuration, and integration.
- Analysing traffic to inform website maintenance and the effectiveness of marketing strategies.
- Lead digital merchandising across the ecommerce team, as well as cross functionally.
- Critical analytical thinking to drive conversion and AOV
**About you**
- +5 years’ experience working in a managerial digital marketing / e-commerce role within a direct to consumer e-commerce company
- Experience with managing an ecommerce team.
- Extensive experience of managing end-to-end ecommerce projects and design
- Knowledge of a established eCRM platform (including managing set-up and order processing triggers).
- Expert knowledge of SEO to optimise organic traffic.
- Consumer focussed
- Passion for brand led ecommerce.
- Extensive experience with ecommerce platforms such as Shopify and Magento, with great knowledge of Google Analytics

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