Head of Marketing

Full-time
Marketing
Sheffield - Hybrid
ABOUT THE JOB
We are looking for an experienced Head of Marketing to join our team.
In this role, you will be responsible for Group marketing and communications strategies, as well as overall branding and image.
As a key member of the leadership team, you will be responsible for developing and executing comprehensive marketing plans that align with our business goals and customer needs.
Reporting to the Chief Revenue Officer, you will be a strategic thinker with a hands-on approach, strong leadership skills and a deep understanding of data-driven marketing.
WHO ARE ITI GROUP?
Through our 50 year history, ITI Group has combined the skills, experience, and knowledge of many recognised and respected industry names to become a leading partner for industry. We develop and integrate digital transformation solutions for Energy, Nuclear and Industrial manufacturing sectors. We advance safe, secure and sustainable operations through the innovative use of technology.
You’ll be joining a global brand with locations across the UK, Europe and North America. Our people work together with clients to solve problems, unlock the potential of the connected world, and create solutions that deliver value.
At the heart of ITI Group is a complete commitment to innovation and transformation. Our people are practical, insightful and dynamic, with a personal approach. We are dedicated to working in partnership with our colleagues, leaders and customers, and developing a culture that allows us to inspire, and deliver a safe, sustainable future where people shine.
SUMMARY OF ROLE AND RESPONSIBILITIES
**You will**:
Develop the brand strategy for ITI Group and subsidiary companies.
Develop the marketing strategy for ITI Group in line with objectives.
Guide and manage the day-to-day activities of the marketing team.
Manage, refine and evolve the company’s online presence (including website & social media).
Conduct market research studies and competitor analysis as appropriate.
Understand key marketing performance metrics and tracking tools to provide research, forecasts, competitive analysis, campaign results, and sector/marketing trends in order to translate results into actionable insights for the marketing, sales and operational teams.
Be responsible for the coordination of marketing campaigns with sales activities.
Create and publish all marketing materials in line with marketing plans.
Plan and implement promotional campaigns.
Have overall responsibility for brand management and corporate identity.
Monitor and report on effectiveness of marketing communications.
Work closely with design agencies and assist with new initiatives.
Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
Manage and improve lead generation campaigns, measuring results.
Attend marketing and PR functions on behalf of the company including exhibitions, conferences and client entertainment events.
Oversee ITI Group's marketing budget.
Effectively lead, manage, support and develop all ITI Group's marketing team members.
Successfully identify and complete all relevant training both in-house and external, as required.
Provide mentorship and guidance to colleagues, fostering a collaborative and knowledge-sharing environment.
Assist with any other duties reasonably requested and in line with the requirements of this role.
SUMMARY OF REQUIREMENTS
**We are looking for**:
Experience and Knowledge
Experience within a similar position.
Degree level education in marketing.
Good appreciation of the client sectors that ITI Group operate in.
Skills and Abilities
Keen attention to detail.
Exceptionally self motivated and directed.
People motivation and management skills.
Excellent interpersonal and presentation skills.
Excellent written and oral communication skills.
Strong, demonstrable stakeholder management skills.
Ability to articulate ideas to both technical and non-technical audiences.
Ability to quickly understand the Group’s range of products and services.
VALUES
In line with our company values we are looking for someone who,
Will 'Deliver' what we promise
Will demand the highest levels of 'Safety and Security'
Is committed to 'Continual Learning'
Can work 'Collaboratively'
Will challenge the norm to make a difference through 'Innovation'
WHAT WE CAN OFFER YOU
Inspire and innovate with us; Join ITI Group, a place where you can shine Find out more about what we can offer you by visiting our careers page on the ITI Group Website.
At ITI Group our people are our best asset. We offer a variety of benefits, to attract and retain talent, which include:
25 days annual leave, 8 Bank Holidays, plus the ability to buy and sell up to 5 days per year
Flexible start and finish times, including flexi-Fridays
Competitive Employee Referral Award Scheme
Life Assurance
Pension
Payment of professional membership fees
Healthy Extras - Employee Assistance Programme, access