Social Media Campaigns Copywriter

**Details**:
**Reference number**:

- 414122

**Salary**:

- £48,672 - £48,672
- Inner London £48,672
- A Civil Service Pension with an employer contribution of 28.97%

GBP

**Job grade**:

- Higher Executive Officer

**Contract type**:

- Permanent

**Business area**:

- DWP - Communications

**Type of role**:

- Communications / Marketing
Press Relations

**Working pattern**:

- Full-time

**Number of jobs available**:

- 1

**Contents**:

- Location
- About the job
- Benefits
- Things you need to know

**Location**:

- London

**About the job**:
**Job summary**:
The Department for Work and Pensions (DWP) is recruiting for a copywriter to be part of our supportive and high-performing social media team. You will be helping to shape copy across DWP owned channels and across broader paid digital communications, including breaking press stories.

The work of the DWP makes a difference to the lives of millions of people across the country - from delivering cost of living payments to low-income households and supporting people to start or return to work via our national network of Jobcentres, enacting policy to improve the lives of disabled people and ensuring pension savers are protected from unscrupulous scammers.

To succeed in the role, you will have strong copywriting skills, the ability to think strategically, excellent interpersonal skills, and an aptitude for digesting complex information and explaining it in plain English.

We are a close-knit team that collaborates closely with the press, external affairs and campaigns teams, as well as private offices, policy and frontline colleagues.

This post will be based at Caxton House, London Only.

If this sounds like the right fit for you, we would love to hear from you

**Job description**:
**As a Social Media Campaigns Copywriter press you will**:

- Collaborate with comms colleagues, including Campaigns, Press and Design Teams, to complement campaign creative assets with messages rooted in customer insights, optimised for chosen communication channels and audiences.
- Effectively prioritise demands for copywriting support, focusing on the key campaigns that deliver DWP’s priorities and Digital Ambition, becoming the authority on DWP’s tone of voice.
- Lead by example and promote a learning culture - represent the voice of our customers across our campaigns, regularly reviewing available customer insight and performance metrics.
- Provide expert advice on appropriate messages, tone of voice, editorial style and brand positioning for specific audiences.
- Generate distinct, multi-platform campaign copy in response to briefs and aligned to policy and press teams. From social media content to snappy video scripts, to compelling internal messaging, and user-focused website content, as well as finessing subtitles for video content.
- Present finalised ideas and concepts, explaining clearly and confidently how the writing reflects the brief.
- Understand the Government’s Plan for Change, DWP’s strategic objectives and our Digital Ambition to deliver work that aligns to these objectives and commitments.
- Help to deliver a tone of voice that rings true to our audiences, to drive trust in DWP.

**Person specification**:

- A strong track record of writing impactful paid for and low-cost campaign messages, copy editing and proofreading.
- Proven ability to manage multiple projects, allocating time effectively and communicating progress throughout.
- Understanding of how to adapt tone and style to a range of mediums, from social copy to video scripts and print material, in line with departmental and accessibility guidelines.
- Experience working collaboratively across comms disciplines on a range of creative projects.
- Excellent written English, including accurate spelling, grammar and punctuation.

**Hybrid Working**

This job role may be suitable for hybrid working, which is where an employee works part of the week in their DWP office and part of the week from home.

This is a voluntary, non-contractual arrangement and your office will be your contractual place of work.

The number of days that anyone will be able to work at home will be determined primarily by business need, but personal circumstances and other relevant circumstances will also be taken into account.

If you are successful, any opportunities for hybrid working, including whether a hybrid working arrangement is suitable for you, will be discussed with you prior to you taking up your post.

Regular time in the office is essential when you work as part of the wider DWP Press Office.

Being in the office is essential at times, with the need to work closely with key stakeholders that include, Ministers, No. 10, Press, colleagues, etc., often via in-person meetings.

This blended working approach allows you to work collaboratively, meet stakeholders in-person, support others and promotes a healthy work life balance.

As stated, If you are successful, any opportunities for hybrid working, including whe