Communications and Social Media Executive

To manage, co-ordinate, distribute and report on all forms of corporate communications, including website, press, PR, social media, student & franchise recruitment, parent (customer) and internal (franchisee and staff) communications.

To manage strategic communications for Kumon’s public, marketplace, and education sector audiences, ensuring regular social media content is sourced and distributed via national platforms and made available to Kumon Instructors to share locally, questions directed to the company are handled professionally and in a timely manner and social media support is available for the business as required.

Provide exceptional copywriting and proof-reading support to the team and wider business across all comms, marketing, training, and support materials.

To manage, front and evolve the national social media pages including Twitter, Facebook, Instagram and LinkedIn, in accordance with the communications strategy and general communications calendar of activity.

To manage (create/gather appropriate content, layout and distribution) regular Kumon corporate communications to and for franchisees (Instructors), customers (parents) and the wider business.

To gather case studies and interviews in order to develop and write engaging content, contribute to national company initiatives and campaigns, Kumon UK and Ireland social media platforms, blogs and other offline content.

Proofread copy for accuracy of content, spelling, punctuation and grammar (including editing as required and providing support to the wider business to ensure the quality of all content).

To provide reporting and analysis on a regular basis to the business re content/social media performance and establish/record impact on student and franchise recruitment with Brand Marketing team.

To provide exceptional, individualised support to Instructors in response to any Brand Marketing queries, to motivate and equip Instructors with the knowledge and tools they need to best promote the Kumon brand in their local community.

To maintain effective relationships with external suppliers, including print management services for Instructors, to provide high-quality and low-cost materials.

To support the Marketing Resource Centre website, providing cost-effective, bespoke print marketing solutions to Instructors and Associates, ensuring all items are current, high quality, on-brand and available on or before the required dates.

To manage the maintenance of the Instructor website, ensuring all content is legally and operationally sound, up-to-date, and offering the most useful information and materials for Instructors, working with the team to ensure all communications support the national communications strategy.

Supporting Instructors with the creation of local PR materials including press releases, editorial and advertorial copy in adherence to the Kumon Style Guide.

To research and provide regular and ongoing analytical and statistical comms information as required by the Brand Marketing team.

To provide required communications for national student and franchise recruitment initiatives.

To offer franchisee support and best practice guidance in relation to localised social media.

To work and liaise closely with other staff (Associates) within the same and other departments to develop effective systems and good practice within Kumon Europe & Africa Ltd. (KEA).

To work with, abide by and positively promote all KEA’s policies and/or procedures including, but not limited to, health and safety matters.

To attend supervision, training and meetings as and when required. There may be a necessity for these to be outside of normal working times, including evenings and weekends and may require travel within the UK and/or overseas.

To carry out all reasonable duties as and when requested by your line manager or any other senior management member.

This job description outlines the general ways in which it is expected you will meet the overall requirements of this post.