Product Marketing Manager

2 weeks ago


Bournemouth, United Kingdom TeamJobs Full time

**PRODUCT MARKETING MANAGER**

Working within the B2B software space my global client is looking for a Tech Savvy Product Marketing Manager.

HO is located in Bournemouth with a Hybrid contract (2-3 days in the office) with a very friendly 'family feel’ culture and great benefits to match.

**Key Responsibilities**:
**Product proposition**
- Working with the Product Manager to evaluate go to market models and pricing for new offerings
- Working with Sales to define market approach in terms of target customers, channels and stages
- Active ownership of the development and delivery of Launch plans

**Market development**
- Define unique messaging apart from competition and deliver through range of engaging tools, content and collateral across formats and channels
- Content development -production of marketing content, including customer newsletters, mailings, web content and social media

**Marketing**
- Own definition and delivery of marketing campaigns
- Deliver the proposition and content at promotional events such as exhibitions, speaker platforms and User Groups

**Customer Response**
- Undertake regular health checks on Brand perception and customer feedback
- Measure and evaluate marketing outcomes to ensure value from activities

**Specific Qualifications, Experience and skills**:

- B2B Marketing Manager or Marketing Exec willing to be supported to learn and develop ideally from a Technical Product background
- Ability to draw out benefits from feature and articulate in terms of customer value
- Comfortable with specialised technical product and market
- Good comms skills including ability to adapt content to channel and audience
- Able to write content across - sales collateral, Social channels etc


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