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Paid Media Executive

2 weeks ago

Leeds, United Kingdom Good n' Proper Full time

**Position**: Paid Media Executive

**Location**: Leeds City Centre

**Salary**: £24,000 - £28,000 (dependent on experience)

**Hours**: 37.5/week (flexitime)

**Location**: Hybrid, including 2 days a week in our office in Leeds

**Line Manager**: Senior Paid Media Specialist

**No recruiters please.**

**Overview**

We're looking for a Paid Media Executive to join the Good n' Proper team. You'll work across B2C and B2B brands and both paid social and PPC.

Here's what your day-to-day will look like (when you're at work anyway, there's no expectation for your Saturday to look like this):

- Use Meta Business Manager and Google Ads to build, manage and optimise advertising campaigns.
- Ensure live campaigns are always performing to the best they can be and, if they’re not, make recommendations and tweak when necessary.
- Manage different-sized advertising budgets and adapt strategies based on spend and objectives.
- Use in-depth research, competitor analysis, and target audience profiling to inform campaign planning/optimisation.
- Write engaging advertising copy (following tone of voice guidelines) that people actually want to read (it’s harder than it sounds). And that’ll make people take action - whether it's filling out a form, visiting a website, or engaging with a post.
- Conduct keyword research for PPC campaigns to make sure the right keywords are being targeted and that campaigns are set up to achieve this.
- Keep up-to-date with competitor activity (it’s good to get a bit nosy) and benchmark against them.
- Analyse paid campaign performance and report your findings in useful, easy-to-digest ways. Numbers are good, but context is better.
- Brief designers on your own creative ideas for campaign assets and regularly A/B test to make sure you’re getting the best results possible.
- Work closely with the Content Executive to share knowledge on paid social media advertising and boosting social posts.
- Manage client expectations and deliver projects to a set deadline.

**About You**

Everyone’s different. We love that. And we’re not looking for someone to fit a mould. There are a couple of skills we’re after, but other than that, we can't wait to meet your unique self

If you have the below, we’d love to hear from you:

- A minimum of 1 year of experience in a paid media role.
- Previous experience in creating paid media campaigns, either on Meta Business Manager or Google Ads.
- The ability to be analytical and data-driven with your recommendations and communicate this in a simplified way (basically, you can bin the jargon off just like that).
- A natural knack for keeping on top of platform developments and trends.

**About Us**

The first thing you should know about us is we're not remarkably different or groundbreaking. But, ironically, that's what makes us different to a lot of marketing agencies out there.

We're extra **ordinary**, and we do things properly because we know what we're on about (well, about marketing, anyway).

So at no point will we ask you to 'move the needle' or make something ‘go viral'. So, if that's what you were hoping for, we probably aren't going to live up to your expectations

**Benefits**
- Flexible working hours, meaning you can start any time between 8 and 11am (you do you)
- Hybrid working (home, office, sofa, floor. Again, you do you). We just ask that you work from the office twice a week. If you want to do more, that’s all good with us.
- Matched pension - you pay into it, we'll match it on top of your normal salary. Be the responsible adult now that your future self would want you to be
- MacBook Air. Is Windows still a thing?
- We'll give you the time to develop the skills you want to know more about. If you're interested in something, go for it Go down a rabbit hole.
- A fun, relaxed working atmosphere in an office space right next to The University of Leeds campus
- The option to do fun things with the team. Meals, drinks, coffee, outings. We like to do stuff.
- Two streaming services paid for every month (Netflix, Spotify, etc.)

Pay: £24,000.00-£28,000.00 per year

Additional pay:

- Bonus scheme

**Benefits**:

- Casual dress
- Company pension
- Flexitime
- Free parking
- On-site parking
- Work from home

Schedule:

- Monday to Friday
- No weekends

**Experience**:

- Facebook Advertising: 1 year (required)
- Google Ads: 1 year (required)

Work Location: Hybrid remote in Leeds