Creative Editor

**ABOUT US**

Ancient + Brave is a mission driven wellness brand, founded in 2018 by Kate Prince who saw a gap in the market for sustainable products which support women’s health and wellness. From the start Kate wanted the company to be unique, creating innovative formulas with targeted health benefits. The elements of daily ritual and ancestral health are integral to the brand.

As a B-Corp, Ancient + Brave meets the highest standards of social and environmental impact. In June 2024, we were named 5th in The Sunday Times 100 fastest-growing private companies - our brand has developed an incredible following and following investment from Piper, is ready to scale in the UK and internationally.

Want to be a part of a team that’s shaping the future of health and wellbeing?
We'd love to have you

**THE ROLE**

We’re seeking a culturally curious and creatively sharp Creative Editor to shape and execute brand and campaign content across digital and social platforms.

This role is not about scientific or educational content—we have a world-class internal Nutrition & Innovation team for that. Instead, your focus will be on telling the brand story, building emotive narratives, and identifying the people, topics, and cultural conversations Ancient + Brave should align with. Our mission is to build a lifestyle brand, as Creative Editor, you will play a critical role in shaping and evolving this.

You will act as both storyteller and tastemaker, curating creative that resonates deeply with our audience and ensures Ancient + Brave is a visible, relevant voice within and beyond the wellness space.

**KEY RESPONSIBILITIES**

Reporting to the Head of Brand you will be responsible for:
**Cultural Insight & Editorial Direction**

+ Act as a cultural editor-at-large—researching and recommending cultural trends, social movements and zeitgeist moments for the brand to engage with, even beyond the wellness space.

+ Identify opportunities for brand commentary or campaign tie-ins with timely cultural conversations.

+ Provide editorial POV on emerging trends, aesthetic shifts, and audience language evolution.

+ Work closely with the Head of Social and PR, Events, Partnership and Influencer team to ensure we’re participating in the right conversations, with the right people at the right time.

**Influencer, Talent & Collaborator Alignment**

+ Support in briefing creators and ambassadors on tone, message, and visual direction.

+ Contribute to mapping out brand ambassadors, tastemakers and thought leaders aligned with our values and audience interests.

+ Shape how we brief and collaborate with influencers, ambassadors, and creators—ensuring a cohesive and creative storytelling approach.

+ Contribute editorial and conceptual direction to partnerships, events and social activations.

**Creative Direction & Collaboration**

+ Work hand-in-hand with design, photography, and video teams to ensure visual and written content are fully integrated and storytelling-led.

+ Contribute to campaign ideation and brainstorms—bringing a sharp editorial and cultural point of view.

Tools, Guidelines & Frameworks

+ Develop and evolve our brand tone of voice guide with clear examples across key formats.

+ Build a copy playbook that supports consistency across regions, teams, and external partners.

+ Collaborate with other content creators to ensure creative alignment and support campaign rollout.

**WHO YOU ARE**

+ Proven experience in a creative editorial role—within wellness, beauty, lifestyle, or fashion.

+ Deep cultural curiosity and a proven track record identifying trends, themes, people and topics before they become mainstream

+ Exceptional writing skills with a clear, compelling, emotionally intelligent voice

+ Demonstrated experience turning brand strategy into storytelling that moves people.

+ Strong understanding of digital channels, social platforms, and how to craft content for each

Further, to truly thrive at Ancient + Brave you will need to embody the spirit of our brand and align with our company culture. You will be:
+ Highly self-motivated with an ability to take initiative and run with it.

+ Solution focused with a ‘can-do’ attitude and a strong work ethic.

+ Known for having a positive outlook and a growth mindset.
+ A collaborative team player who also excels in independent settings.
+ Exceptional communicator, able to convey information clearly and concisely.
+ Entrepreneurial and commercially minded.
+ Able and willing to work in a fast paced scale-up environment - an ability to effectively prioritise will be key.
+ Passionate about doing greater good and the future we’re building - we expect our team to be supporting our B-Corp and ESG goals while being proactive and mindful in suggesting ideas for the business to improve its practices.

**Our Interview Process and What You Can Expect**:
+** Initial Phone Call (circa 15-20 minutes)**: You’ll have a brief introductory chat with Ellie, our Talent Partner. We’ll