Marketing Executive

**Role: Marketing Executive**

**Location: Hybrid - 2 days per week at the Fort Dunlop office**

**Package: Competitive salary + Combined pension of up to 12%, Health Care, and other Flexible benefits**
- Your career is about more than building a CV-it’s a chance to _**#Leaveyourmark**

**_Make an impact doing work you can be proud of and contributing to a global mission to enhance safety standards with integrity and help us create a brighter future, shaping a world of trust, and a safer society for us all._**

**Role Purpose**:
The Marketing Executive will support the Head of Marketing in the creation and execution of the marketing plans, both brand and tactical. Building a deep understanding of key business areas to create product line interest, client intimacy and generate future demand. Underpinned by the overall marketing strategy with focused supporting on the business priorities.

**Main Duties and Responsibilities**:

- Working directly with the Head of Marketing to deliver the activities and campaigns based on their direction
- Integrate into the identified business areas and develop an understanding of their operation and business processes
- Understand lead generation requirements including opportunities, conversion rates etc, set KPI’s and measure
- To create brand and tactical campaigns as appropriate
- Utilise the full marketing mix to maximise opportunities for the Business Units
- Coordinate campaign activity using all appropriate marketing channels, measure and report the effectiveness
- Ensuring all campaign activity is briefed internally to engage the sales and operational staff to deliver
- Working with the sales team on data capture and accuracy
- Creation of appropriate marketing collateral to support the sales and operation teams
- Working with the digital agency to ensure all web content is relevant and up to date, social activity, SEO, PPC and webinars are used as appropriate, measured and tracked ongoing
- Ensure the brand is represented correctly both internally and externally at all events. Exhibition and event coordination / management - planning through to execution and follow-up activity / ROI analysis
- Support the Senior Marketing Manager with marketing intelligence requirements through existing resources; EUBI and marketing assistant
- Create a portfolio of case studies and testimonials
- Supporting with development of new initiatives to grow the pipeline

**Experience & Skills Required**:

- Solid experience within B2B marketing and lead generation (agency / in-house)
- Stakeholder engagement skills
- Highly organised, flexible, and high attention to detail
- Excellent time management and priority setting skills
- Campaign management experience (development and tactical execution)
- Understanding of marketing automation and Pardot - desirable
- Web and CMS experience - Drupal desirable
- Salesforce experience - desirable, in particular use of dashboards and to review leads and conversations to opportunities/wins
- B2B Content marketing experience
- A knowledge of the Certification and Sustainability markets and services would be an advantage

**Qualifications Required**:

- Marketing degree and or CIM qualification

**What’s in it for you?**
- Competitive salary
- **25 days**holiday + **8**bank holidays with the option to buy or sell 5 holidays, plus an option to carry over 5 days
- Combined pension contributions of **up to 12%**:

- Share in Success company bonus scheme - We recognise that overall business success is due to the contribution made by every employee
- Annual Salary review
- Flexible benefits scheme, to suit what is important to you including Life Cover, Private health care, Dental Care, GymFlex, Techscheme, Enhanced Maternity/Paternity policy, Give as You Earn scheme & Travel Insurance
- Health and Wellbeing Support through; Mental Health First aiders, Employee Assistance programme & Smart Health services
- Working for an Industry leading global Inspection company certified as a UK Top Employer