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Digital Data

2 weeks ago

London, United Kingdom Sainsbury's Full time

**As a Digital Strategist you’ll**:
**Data Planning**:

- Responsible for creating specialist insight-based proposals for partners/ clients based on real transactional data, also supporting select RTD projects that impact team goals overall
- Responsible for planning, cataloguing and refreshing audiences to power effective use of 1st party data for our clients and internal marketing teams, (Nectar, Sainsbury’s, Argos)
- Own and refresh sales collateral, providing training as necessary to engage sales teams
- Ensure data selections and processes that are being directly worked on adhere to Sainsbury’s and Nectar’s sensitivities
- Work with analytical resource to deliver evaluations, writing and confidently presenting results to create a story to demonstrate the effectiveness of 1st party data usage for digital campaigns

**Strategy**:

- Demonstrate a strategic mind-set by understanding the key business challenges of our partners and agencies and work with the Senior Digital Strategy Manager to develop solutions
- Champion RTD and digital channels to the wider business, publishers and agencies, in particular audiences and measurement
- Work with the Senior Digital Strategy Manager to define and develop process improvements and automation
- Keep up to date with latest developments in the digital arena, feeding these into the team to support the ongoing development of our channels

**Revenue**:

- Own weekly pipeline meetings to ensure partner/ client requests are prioritised, delivered on time while adhering to best practices
- Champion Nectar360 capabilities to drive engagement with sales teams by working one day a week at partners’ offices
- Ensure revenue within your area is booked and billed on time
- Support the Senior Strategist to deliver channel budget, minimum £500,000 p.a.
- Generate ideas for driving revenue through RTD by working with data and digital partners, including Sky and LiveRamp

**Our N360 Planning team would love to see**:
As the Digital Strategist, you will be the planning expert for our digital media channels, interfacing with FMCG clients and partners to provide bespoke targeting recommendations. You will support commercial targets of the digital work streams by driving best practice recommendations for audience selections, guiding analytic resource to understand and drive results and working with the Senior Digital Strategy Manager to impact continuous channel and process innovation.
- Experience in a digital media or data planning role in a consultative environment, (additional Nectar360 training will provided)
- Strong client liaison skills i.e. able to work collaboratively and in partnership to deliver a high quality data driven solutions
- Experience of working with customer data
- Extensive knowledge of how segmentation and profiling techniques are used for direct marketing and loyalty campaigns
- Good understanding of programmatic and social media platforms, (DSPs, DMPs, CDPs)
- Experienced at leading projects and confident engaging wider business functions in addition to agency teams, FMCG clients and third party suppliers
- Advanced user of PowerPoint, Excel
- Excellent written and verbal communication skills in order to respond to briefs effectively

**Skills & Behaviours**
- The skills and behaviours the job-holder must be able to demonstrate _.
- Dynamic personality, proactive, high energy, collaborative and a problem solver
- Proactive and takes ownership of responsibilities and managing upwards
- Highly organised and confident in planning and prioritising workload to contribute to the overall strategy
- Results driven, interested in digital advertising and measurement
- Confidence to engage and influence regardless of level, from graduate to senior management
- Build great working relationships with colleagues and commercial partners in order to achieve shared goals
- Uses initiative - identify opportunities to drive channel innovation and improve ways of working
- Work with the Sainsbury’s and Nectar customer in mind through implementing and championing good business, GDPR and legal practices that come with using customer data
- Comfortable with some ambiguity from external market changes and the constant evolution of the digital channel offering to clients