Corporate Campaigns Lead

5 days ago

London, United Kingdom NatWest Full time

Join us as a Corporate Campaigns Lead
- You’ll develop and deliver compelling external communications campaigns, aligned with the Group’s purpose and strategic ambition
- We’ll look to you to develop and utilise essential relationships with relevant Corporate Affairs functions such as Internal Communications, Public Policy, Strategy & Planning as well as adjacent functions such as Marketing to develop and deliver fully integrated plans
- This is a chance to develop a deep understanding of external audiences, driving continual improvements using insights and best practices

**What you'll do**:
Our Campaigns, Content and Channels team has an integrated approach, bringing together digital strategy, content creation and campaign execution to deliver fantastic storytelling and high impact results. In this role, you’ll lead the delivery of effective multi-stakeholder campaigns using creative content and delivered through external channels to build and enhance the reputation of our Group.

You’ll also:

- Work in partnership with all areas across the function to best support the delivery of the Corporate Affairs strategy and the external communications plan
- Ensure the successful delivery of the Group campaign plan externally utilising creative content and through effective channel management
- Work closely with the regional affairs team and media teams to identify stories and opportunities that bring campaigns to life
- Build the necessary working relationships with key stakeholders outside of Corporate Affairs to ensure the successful execution of the campaigns plan
- Help define and implement effective Group Campaigns including effective measurement against agreed objectives

**The skills you'll need**:
We’re on the lookout for someone who is detail oriented and highly organised, with the ability to manage deadlines in a fast-paced and changeable environment. We’ll expect you to have a collaborative approach to facilitate working in a complex organisation with multiple stakeholders.

You’ll also need:

- Experience of corporate campaign delivery, spanning media and political audiences
- Interpersonal skills, including managing senior stakeholders confidently
- The ability to identify stories and information that resonate with and influence external stakeholders

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