Optimisation Specialist

**Optimisation Strategist**

**London**

**£80,000 - £90,000 + benefits**

**Flexible working (2 days in the office per week)**

**Our client**

Over the past few years, we’ve scaled the global Customer Experience Team (a hybrid startup-consultancy) in one of the world’s most powerful brands. The team encompasses Product, Strategy, Design, Analytics and Implementation. They design and deliver experiences for customers - connecting the customer’s devices with the brand and world around them.

With over 150,000 employees spread across almost 200 countries, our client has innovation at their core and is proud to be building products and services that leave a positive and sustainable impact on society, the environment and in education.

**The role**

We’re looking for an Optimisation Strategist to join a dynamic conversion science team and play a key role in our client’s digital transformation journey.

Leveraging analytical expertise, stakeholder management, and the ability to drive alignment across global cross-functional teams to optimise customer experiences (CX) and maximise conversions across all online channels, this role will shape the global marketing narrative and support wider business and growth objectives.

The Optimisation Strategist will (in conjunction with global markets) lead digital marketing optimisation efforts, CX enhancement, and project management related to digital marketing effectiveness. This role is not involved in the creation / planning of digital marketing campaigns - this is led by global markets and respective agencies.

This role requires strong stakeholder management & engagement skills, and the ability to work with global cross-cultural teams and lead programs aimed at improving digital marketing effectiveness to find areas of optimisation that deliver optimum ROI and conversions.

**As Optimisation Strategist, you will**:

- Lead data-driven strategies for global digital marketing and customer experience optimisation, aligning strategies with business objectives and key growth initiatives.
- Build and implement project plans for marketing enhancements and optimisation initiatives.
- Drive end-to-end strategies and initiatives to enhance marketing effectiveness and increase ROI.
- Develop solutions for marketing challenges using data insights, driving user engagement and conversion.
- Analyse paid media and website audiences to understand user behaviour and optimise website journeys for higher engagement and conversion.
- Analyse campaign results and media effectiveness to identify and implement optimisation opportunities across all digital marketing efforts.
- Design and implement A / B testing and data-driven optimisation strategies to continuously improve performance.
- Develop and maintain dashboards with actionable insights on digital marketing effectiveness and optimisation strategies.
- Translate complex data findings into actionable recommendations for stakeholders (including leadership).
- Provide data support for SEO improvement efforts and web usability enhancements.
- Collaborate with the digital engagement team to identify SEO opportunities and develop strategies to improve organic visibility and search engine rankings.
- Collaborate with key stakeholders across marketing, product, engineering, and sales, ensuring optimisation efforts support organisational strategies and goals.
- Foster collaboration to ensure data-driven insights inform decision-making across teams.
- Partner with data scientists and engineers to design a robust, secure, and scalable marketing insight platform.
- Coordinate with cross-functional teams to prioritise, schedule, and monitor the performance of paid media campaign optimisation testing programs.
- Oversee data-driven optimisation initiatives across global markets, boosting the use of analytical tools, landing page optimisation & personalisation techniques, and journey funnels for informed decision-making and continuous improvement.
- Equip teams with the tools and knowledge to analyse data, identify trends, and translate insights into action. Share best practices through training and mentoring sessions.
- Empower teams to translate data-driven insights into actionable recommendations for optimising website marketing campaigns and delivering exceptional customer experiences for diverse audiences.

**We would like you to have**:

- Experience as an Optimisation Strategist, Optimisation Manager, or Digital Marketing Analyst, with demonstrable experience driving strategic decision-making that impacts business growth.
- Exposure to digital optimisation, web analytics, CRO / landing page optimisation & personalisation, and SEO.
- A proven track record leading and executing complex data analysis projects.
- The ability to work both independently and collaboratively in a fast-paced, global, multicultural environment.
- Strong commercial acumen and stakeholder management skills, including the ability to lead conversations around p