Senior Communication and Engagement Officer

ADVERT FOR SENIOR COMMUNICATION AND ENGAGEMENT OFFICER

Permanent Post

Due to a recent vacancy, the Communication, Arts, Health Charity and Engagement Team currently has an exciting opportunity to recruit an experienced, enthusiastic and dynamic Senior Communications and Engagement Officer to join our team at Cardiff and Vale University Health Board.

The post is a permanent position with the post-holder taking a lead role in the delivery of a comprehensive programme of work on behalf of Public Health Wales.

The post holder will be based with the Communication and Engagement Team at Woodland House, Maes y Coed Road, Cardiff.

JOB SUMMARY/JOB PURPOSE
- Support the Head of Communications and Engagement in the provision of communications and engagement services within Cardiff and Vale University Health Board.
- Represent the Head of Communications and Engagement at Executive Board meetings and meetings with other members of senior management - offering strategic advice over appropriate responses to lines of enquiry and working with senior managers to develop and issue media messages.
- Support the Head of Communications and the Executive Board within the organisation to share corporate objectives and to actively promote the University Health Board values and services amongst the internal workforce, service users, external partners and stakeholders.
- Have a vital role in establishing and communicating key messages to safeguard the University Health Board reputation, limit adverse publicity and promote a positive image to increase public and stakeholder understanding of the University Health Board’sobjectives and services.
- Support any change programmes to existing University Health Board service provision, and any supporting public consultation.
- Introduce, monitor and evaluate the effectiveness of the University Health Board external profile amongst media and key stakeholders, and making improvements where appropriate.

GENERAL

Post-holder must comply with the following requirements of Cardiff and Vale University Health Board:

- Performance Reviews/Performance Obligation:

- Competence:

- Confidentiality:

- Records Management:

- Information Governance:

- Health & Safety: T
- Risk Management:

- Safeguarding Children and Adults:

- Infection Control: T
- Registered Health Professionals:

- Healthcare Support Workers:

- Health Improvement:

- No Smoking:

- Equality and Diversity:.
- Dignity at Work:

- Welsh Language:

- Job Description:
DUTIES AND RESPONSIBILITIES

Based with the Communication and Engagement Team and reporting to the Head of Communications and Engagement,the post holder will have a portfolio of specific responsibilities to deliver the following:

- Be responsible for the day to day operational management and strategic development of the University Health Board media function, balancing proactive media coverage and service development against the reactive demand of a busy press office.
- Work closely with the Head of Communications and Engagement to provide an advisory function to the University Health Board Executive Board and the Clinical Boards, and other senior managers, advising on all aspects of media and PR communications and stakeholder engagement.
- Work closely with the Head of Communications and Engagement to develop and implement a strategic press and media strategy across all media, including press, broadcast and new media and specialist healthcare publications /trade journals.
- Ensure effective planning in connecting all elements of the media management from press to TV and radio, to digital and social media.
- Ensure the handling and daily management of a modern press office for the organisation, using traditional and new media - this will require extreme sensitivity particularly in relation to the reporting of service users’ points of view on any substantive change programmes.
- Work closely with the Head of Communications and Engagement to lead the development of a strategy for Crisis Response Communications, relationship management in the event of any incidents or public health outbreaks, and developing and implementing effective plans to respond.
- Take a lead on planning and implementing responses to any major health protection issues affecting the University Health Board, working with key stakeholders and senior colleagues in the organisation and colleagues in NHS Wales.
- Work closely with the Head of Communications and Engagement to offer swift and decisive decision making in relation to leading and responding to any issues as they arise.
- Work independently guided by the University Health Board organisational strategies, policies, corporate vision and objectives, advising on how these should be interpreted and implemented across traditional media (local, regional, national and specialist) and new media.
- Be politically aware and understand the complex NHS and political issues and changing strategic situations.
- Build communications into all long-term