Head of Brand Marketing

3 days ago

Banbury, United Kingdom Plus One Personnel Full time

Head of Brand Marketing

Job Details

**Sector**:
Marketing

**Location**:
Banbury, Oxfordshire

**Type**:
Permanent

**Salary**:
£70000 - £75000 per annum

**Reference**:
5911_1662127582

Our client is a designer and distributor of beautiful personal accessory products that are sold throughout their retail and digital channels. They have grown rapidly over the past ten years and now stock products in outlets throughout the UK, Europe and the US.

**Key Duties and Responsibilities include**:

- Working closely with the Head of Marketing and SLT to develop engaging brand awareness campaigns, focusing on building market share within the target demographic.
- Developing brand strategy in line with company objectives.
- Champion the understanding of consumer behaviours and motivations, to leverage growth. Creating brand strategies accordingly.
- Creation of brand marketing annual plans, taking lead on all brand initiatives and reporting results.
- Oversee the brand marketing calendars, supporting the wider team and ensuring visibility of key dates.
- Kick off seasonal campaigns, ensuring all deadlines are met.
- Managing brand content plans, working closely with the Creative Director and ensuring delivery of brand marketing assets, from creation to delivery.
- Managing the organic social media team to build highly engaging campaigns across multiple channels.
- Overseeing the Social Media Influencer Manager to create successful partnerships.
- Take responsibility for the performance of the external PR agency, working with PR leads on annual strategy and implementation.
- Collaborate with the wider marketing and ecommerce teams to ensure all campaigns run smoothly to deliver revenue targets.
- Manage the lead design and digital design team to ensure delivery of suitable assets.
- Manage brand partnerships.
- Support the Creative Director on photo shoots.
- Challenge and influence at a senior level, continually looking for new opportunities.
- Accountable for the departmental budget.

**Key Skills and Experience required**:

- Experienced Brand Manager within a high-volume fashion/accessories market sector.
- Working knowledge of managing an international brand, including (ideally) the USA.
- Able to develop and lead on highly creative, engaging and successful brand awareness marketing campaigns.
- Current understanding of influencer marketing.
- Proven ability to develop and execute marketing campaigns.
- Good leadership and people-management experience.
- Able to be hands-on, working collaboratively and supporting a team.
- Own transport/able to work remotely.

If you feel that you have the skills, experience and characteristics that our client is looking for, then we would love to hear from you

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