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Urban Outfitters CRM
2 weeks ago
About Us:
Urban Outfitters started out as a single boutique in 1970s Philadelphia with creativity and uniqueness at its core. 50 years on, and over 60 stores across Europe later, we’ve become a destination for emerging design, unexpected styling, One-Of-A-Kind vintage and homeware that makes you want to hit the share button.
We speak to a social community of over 10 million forward-thinking individuals, bringing together a nostalgia for the past with an enthusiasm to shape the future. The UO community are culturally aware, they shape the music scene, they live a digitally native life and they wear style trends before anyone else. At our core, we empower our customers and staff to express themselves, unapologetically, living life in a way that's truly authentic to them.
We are always excited to bring new talent into the room, especially if you share our values:
Progressive — we move with the mood
Creative — we champion limitless minds
Inclusive — we open our platforms to all communities
Responsible — we work to reduce our impact on the environment
Compassionate — we care for each other beyond the 9 to 5
Sound like you, why not join us?
Role Summary:
What You'll Be Doing:
- Responsible for managing and creating end-to-end automated customer journeys, utilising data to drive channel and content personalisation
- Lead and develop omni-channel CRM retention strategies
- Develop data-driven hypotheses and validate them through a test and learn approach to optimise performance
- Produce weekly and monthly performance reports, identifying any trends, as well as risks and opportunities
- Actively communicate and collaborate with the other departments to enable the customer-focused marketing strategy
What You'll Need:
- Experience of working with Salesforce Marketing Cloud (Journey Builder advantageous)
- Experience in interrogating campaign data to understand performance of campaigns beyond the top line number
- Good understanding and experience in the end-to-end delivery of CRM campaigns
- Excellent communication skills with the ability to create strong cross-functional working relationships
- Basic understanding of HTML (advantageous)
- An analytical, proactive and flexible approach
- Proficient in excel
UrbanEU #LI-ER1
The Perks:
- Work-life balance:
- Flexible start and finish times
- Bring your dog to work
- Wellbeing:
- Employees Assistance program to support with mental, physical and financial health
- Fully equipped free gym and on-site wellness room in Brick Lane and 50% discount of external gym memberships
- Private Medical Insurance
- Employee Discount:
- Up to 40% off at all URBN Brands
- Community:
- One paid day to either volunteer or fundraise for a charity of your choice
- Travel:
- Cycle to work scheme, season ticket loan
- Continued Development:
- We offer structured support within the business alongside continued learning and development
Equal Opportunity Statement:
URBN is an Equal Opportunities Employer committed to diversity and inclusion. We provide equal employment opportunities regardless of age, sexual orientation, sex, gender reassignment, pregnancy, marital status, religion, race, or disability. We base all our employment decisions on merit, job requirements and business needs.
