Content Specialist

**There are specific portfolio submission guidelines for this role. Please refer to the note at the bottom of this job description for instructions.**

**Who we are**

Retail moves fast, and the best brands know that turning retail ops into a revenue driver starts with empowering their people. But with constant pressure to do more with less, retailers need a better way to align teams, execute flawlessly, and deliver standout customer experiences. That’s where YOOBIC comes in.

YOOBIC is the all-in-one frontline engagement platform that helps store teams, regional leaders, and HQ stay connected and high-performing. By replacing outdated processes with a mobile-first, intuitive solution, we give retailers the tools to drive efficiency, engagement, and performance at scale.

We meet them where they are, evolve with their needs, and always have their backs.

**We’re retail’s ride or die.**

And the industry is taking notice. Our biggest quarter yet — Q4 broke records for new YOOBIC customers. That kind of momentum doesn’t happen by accident — it’s proof that retail’s top brands trust YOOBIC to deliver game-changing solutions. But this isn’t just about numbers. It’s about what they represent: the growing movement to empower frontline retail teams.

That’s why 350+ brands, including Home Bargains, ShopRite, Lidl, Levi’s, Ralph Lauren, Rituals, Krispy Kreme, and Pret A Manger, partner with YOOBIC to transform their frontline operations.

Come make an impact where it matters, and have some fun while you’re at it.

**What we need**

We’re looking for a Content Specialist to help bring the YOOBIC brand to life across digital channels. Sitting within the marketing team under the Head of Brand & Community, you’ll create and repurpose engaging content that drives awareness, engagement, and growth.

This is a hands-on execution role — perfect for a creative storyteller who thrives on producing a variety of content formats and shaping how our brand shows up online. You’ll collaborate closely with teammates across demand generation, product marketing, revenue marketing, and sales to create content that supports campaigns, fuels pipeline, and strengthens YOOBIC’s thought leadership in the retail and hospitality industries.

You’ll also play a key role in supporting FRONTLINE FRIDAYS, our podcast for retail leaders, by creating promotional assets, repackaging episodes into compelling content, and helping manage its Instagram presence.

And if you love LinkedIn? Even better. We’ll look to you to create and engage on LinkedIn — crafting posts, engaging with our audience, and ensuring YOOBIC has a strong presence on the platform

What you'll do

**Content Creation & Execution**:

- Write, edit, and refine content across multiple formats, ensuring clarity, accuracy, and alignment with YOOBIC’s brand voice.
- Develop visual content — creating graphics, GIFs, and short-form video clips using Canva (or similar tools), and collaborating with designers on higher-production assets when needed.
- Own content creation for the FRONTLINE FRIDAYS podcast — crafting promotional assets, repurposing episodes into snackable content, and helping run the podcast’s Instagram account.
- Adapt writing style and tone across different formats to maintain a consistent brand voice that resonates with retail and hospitality leaders.
- Collaborate with demand gen, product marketing, revenue marketing, and sales to create content that fuels campaigns, engages prospects, and supports key business initiatives.

**Social & Engagement**:

- Drive YOOBIC’s content presence on LinkedIn — writing, scheduling, and engaging with posts to boost reach and visibility.
- Help grow the podcast’s Instagram presence, ensuring it aligns with our broader brand messaging and content strategy.

**Optimization, Distribution & Internal Enablement**:

- Manage and maintain YOOBIC’s content library, ensuring internal teams (especially sales) have access to up-to-date, high-impact content.
- Repurpose and refresh existing content across multiple platforms to extend its lifespan and reach.
- Measure the impact of content across social and digital channels, tracking key engagement metrics and audience insights to refine strategy and optimize YOOBIC’s presence.

**What you have...**
- 3+ years of experience in content marketing, social media, or digital marketing. (SaaS or B2B experience is a plus)
- A diverse content portfolio showcasing your ability to create compelling long-form and short-form content, as well as visual content like GIFs, short video clips, and graphics.
- Strong writing and editing skills, with a sharp eye for detail and the ability to adapt tone and style based on audience and format.
- Hands-on experience with LinkedIn content strategy and engagement (you’re not just a poster — you know how to drive conversations and visibility).
- Familiarity with Canva, Adobe, or other basic design/video editing tools to create simple branded visuals.
- Ability to manage mu