Marketing Data Analyst

1 week ago

City of London, United Kingdom membershipbespoke Full time

**Marketing Data Analyst**

**Professional Body - Membership Organisation**

**Hybrid Working - Central London Office/Home Based - Flexible**

**Basic Salary £30,000-36,000 Pro Rata dependant on experience** **Plus £7.5% company pension contribution, A travel allowance which has a minimum value of £2,500 per annum, after probation The option to split your working week between working from home and in the London officeLife insurance and income protection insurance, A Wellness Allowance of up to £30 a month ,Discretionary Bonus**

**Permanent, Part Time - 16-20 Hours A Week**

Our client a professional body - membership organisation is looking for a Part Time Marketing Data Analyst to work in their marketing and communications team.

There is flexibility in how you work your 16-20 hours, with the option of hybrid working after probation. Tuesdays will be office based and ideally Thursdays, with remaining hours completed remotely.

The Marketing Data Analyst will be responsible for data interpretation and behavioural analysis across multiple channels, and identification of trends in the financial services sector, building a solid foundation on which to make suggestions for content.

This insight coupled with a strategic approach to digital data will help inform the Marketing and Communications team's strategy and content for the members' magazine, The Review, and other channels.

**Duties**

Conduct reader research to provide insights into reader sentiments on key trends and present the results to the editor and The Review Editorial Panel, advising on future content creation.

Provide key insight from internal and external sources to inform content and business decisions

Use data tools and research to answer key business questions

Advocate for members through content selection

Work collaboratively with colleagues across the Marketing and Communications team, IT, and other departments

Be able to pull together multiple data sources to create a coherent story or outcome

Work with the UX team to present content in a digestible and coherent way

Track content to provide management information

Have excellent communication skills, both written and verbal

**Person Specification**

Energy, personal stature and interpersonal skills to represent the Institute and maintain relationships at all levels

A proven track record of working successfully with corporate clients

A proven track record of delivering results against KPIs and deadlines

Excellent organisational skills

Strong analytical skills and a thorough understanding of Excel, MS office packages and MS Power BI

The ability to interpret data in such a way as to enhance the membership offering and to present results to The Review Editorial Panel

5 + years' relevant experience

Experience ideally gained in the professional services sector

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