Digital PR Executive

2 days ago

Manchester, United Kingdom The Candidate Ltd Full time

Our client is a forward thinking B2C service firm offering a smart working policy with the ability to work at home up to 4 days a week. They are marketing led, putting this at the forefront of their operation giving you the chance to work in a fast-pacedenvironment and develop at an accelerated rate.

Working with the Content & PR Manager and wider team, your role will be to deliver the PR, outreach, and content marketing strategy for our client’s group of products. If you’re a proactive individual looking for an opportunity to be given responsibilityfrom day one and accelerate your development, this role could be for you.

**Main responsibilities**:

- Work with Content & PR Manager to deliver the outreach and content marketing strategy
- Create and nurture relationships with journalists and online publications to continually acquire links and mentions from relevant websites with a high authority
- Regularly contact journalists on a proactive and reactive basis, ensuring they are top of mind with key media
- Maximise PR opportunities by reacting quickly to breaking news and events in order to secure links and coverage
- Identify and build relationships with social influencers with the aim of regularly pitching relevant content
- Work with Content & PR Manager to deliver strategy for brand ambassadors
- Deliver required content for outreach and content marketing campaigns
- Help to execute an off-site content strategy to include blogger / influencer outreach, competitions, gifting, advertorials, link reclamation and external content creation / guest posting on relevant content sites
- Assist with reporting of outreach performance via Digital & Board reports

**Experience Requirements**
- Experience in a similar type of role such as outreach, content marketing, PR and communications or journalism for at least 1 year, preferably in an agency environment
- Experience building relationships with journalists, influencers, bloggers etc that have resulted in link generation
- A creative individual with a proven track record of coming up with campaign ideas
- Experience in using social media channels, primarily Facebook, Twitter and Instagram
- Experience of content marketing and social media analytics, reporting and strategy
- Experience sourcing quotes, conducting interviews and pitching over the phone
- A self-starter with a willingness to learn and the ability to consistently come up with fresh ideas and spot opportunities for outreach & content marketing
- Excellent planning and organisational skills
- Ability to work with wider marketing team and external agencies or partners

**What’s in it for you?**
- Salary up to £30k
- 25 days holiday + BH
- Hybrid working - 4 days at home, 1 in office
- Clear progression plan
- Quarterly achievers events, summer and Christmas party
- Workplace pension
- Cycle to work scheme

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