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CRM Executive

2 weeks ago

Hemel Hempstead, United Kingdom Page Personnel Finance Full time

A passion for bringing families and friends together for fun and healthy competition With over 60 centres in the UK, they are proud to be ambitious market leaders in family entertainment.

**Client Details**

A passion for bringing families and friends together for fun and healthy competition With over 60 centres in the UK, they are proud to be ambitious market leaders in family entertainment.

**Description**
- The CRM Executive will support the CRM Manager with the development and implementation of the CRM acquisition and retention strategies for the company
- Identify opportunities for existing and new tactical and automated CRM programmes followed by implementation and testing
- Support with co-ordinating all aspects of database management; cleansing, data capture and segmentation enhancement
- Deliver insightful briefs to external agencies
- Deliver weekly reporting on campaign effectiveness
- Work with the Data Protection Officer and CRM Manager to support GDPR data compliance and best practice

**Profile**
- CRM marketing background (if you come from a Leisure background, this is an advantage)
- Understanding of web analytics and segmentation opportunities
- Very well organised
- Good written and verbal communication

**Job Offer