Senior Marketing Executive

**About Innovate Tax**

Innovate Tax is a leading and multi-award-winning global tax technology business. We’re extremely proud of the portfolio of automated solutions and products we’ve developed to help our clients - including some of the world’s largest brands - manage global indirect tax with automation solutions. We’re headquartered in the UK, with regional offices in the UAE, the US and India.

**Due to continued success and a refreshed commercial strategy, we are excited to welcome an experienced marketer who is seeking the next exciting step in their career.**

**We will offer you**
- A competitive salary.
- 20 days of annual leave plus bank holidays, rising incrementally to 25 days with service.
- Plus, your birthday is yours to enjoy
- Opportunities to attend national and international events and exhibitions.
- A weekly _Wellness Hour_ initiative.
- Being part of a unique and diverse team, who work well together.
- An annual, off-site Commercial Awards event.

**Key Responsibilities**:
You will work with the Marketing Manager and other members of the team on all marketing activities within the company. You will create and deliver multi-channel marketing campaigns to generate new leads, engage with the contact database and boost Innovate’s Tax brand and product awareness.

**Key duties of the Senior Marketing Executive will include**:

- Contributing to all activities detailed within the marketing plan to help the team achieve its monthly targets around lead generation, prospect engagement and website traffic.
- Working with the Marketing Manager to support the professional development of the Digital Marketing Apprentice.
- Managing social channels (including responsibility for running paid campaigns).
- Creating, delivering and analysing PPC and other digital advertising campaigns.
- Content creation and promotion, including both written and design projects.
- Driving the content and communications plan in accordance with team strategy.
- Updating and managing the company website, including periodic reviews of content and SEO performance.
- Producing graphics, stand designs and printed materials to support our attendance at global events.
- Ensuring our brand message is strong and consistent across all channels and marketing efforts.
- Working closely with the Sales Team to support sales initiatives and opportunities.
- Participating in the creation of quarterly and annual marketing plans.
- Monitoring and reporting on marketing performance across digital channels.

**Skills and Attributes**
- At least three years experience in a B2B marketing role - ideally within the technology industry (but not essential).
- Experience in running successful marketing campaigns.
- Working knowledge of basic HTML (or the ability to pick this up).
- Experience in managing social channels, and content delivery.
- Solid knowledge of web analytics, including paid advertising and Google Ads etc.
- Experience with CRM software and database management.
- Proficiency with Microsoft 365, including Word and PowerPoint.
- Familiar with Adobe Creative Suite (or similar), and designing for digital versus print.
- Able to produce compelling marketing copy for a variety of different formats.
- Comfortable with expressing your ideas and creative solutions that help us stand out from our competitors.
- Strong interpersonal and communication skills, collaborating between clients, the Project Team and the Sales Team.
- Assertive and empathetic colleague, with the ability to understand what drives your colleagues and work collaboratively to deliver successful projects and campaigns.
- A team player who is at ease working in a close-knit team and building strong professional relationships internally and with our partners, but with the ability to work independently when required.
- Good analytical and problem-solving skills.
- Works on initiative and exhibits resourcefulness.
- Must be able to work in our Bognor Regis head office at least three days per week.

**Innovate’s Core Values**

It’s important that everyone at Innovate Tax embodies our core values:
**Respect **- we respect ourselves, our colleagues, our clients, our differences - everything

**Look for the opportunity** - we always aim to innovate and improve, never accepting the status quo.

**Make your good better **- we always strive to excel at the things we are good at and seek to improve our knowledge, expertise and ourselves.

**Always deliver**- we take ownership of what we do and if we say we’ll do something, we’ll do it

**Go above and beyond **- we always make the effort to go the extra mile to impress our colleagues and our clients.

**Job Types**: Full-time, Permanent

Pay: £30,000.00-£35,000.00 per year

**Education**:

- Certificate of Higher Education (preferred)

**Experience**:

- B2B marketing: 3 years (required)
- Marketing: 3 years (preferred)

Application deadline: 05/09/2024