Marketing Executive

VANRATH have exclusively partnered with a well-known and long established company that is a leader in their field. The organisation is recruiting for a **Marketing Executive **position, this will involve and aspect of **Business Development**.

**Hours**

**Mon - Fri**

**9am - 5pm** (evenings and weekends will be required on an ad hoc basis, employees will receive time off in lieu) - **37.5 hours per week.**

**Salary**
**£27,000 **_plus a fantastic benefits package._

**Responsibilities**:

- **Marketing**:_
- Assist and coordinate digital and direct marketing campaigns.
- Assist and coordinate digital marketing to include:

- Social media platforms
- Online listings and SEO (PPC)
- Blog
- Assist with the maintenance of the website and delivery of engaging content.
- Assist and coordinate copy and print management of promotional materials.
- Ensure that brand management and corporate identity guidelines are implemented and adhered to on all marketing material.
- Organise literature and merchandise audits, flagging when stock is low.
- Arrange the distribution of literature and merchandise.
- Manage the marketing database(s), ensuring they are kept up to date by inputting new data, updating old records, and performing cross checks.
- Report on course numbers and performance, tracking marketing efforts and monitoring results.
- Assist with the preparation and promotion of events.
- Manage all records within our CRM system to ensure that future marketing is directed towards all existing customers (in line with data protection laws).
- Assist in the completion of customer satisfaction reviews.
- Provide support when preparing and administering various training programmes when required.
- **Business Development**:_
- Market and sell the programme / schedule of training based on the organisations goals to expand locally and grow geographically.
- Prepare reports and recommendations in terms of sales and market strategies for senior management.
- Identity and actively seek new business opportunities within target market to increase profitability.
- Assist the General Manager in the recruitment of associate trainers and faculty.
- Undertake outreach activities targeted at and with potential new customers (visits, networking).
- Using knowledge of the market and competitors, identify and develop the company Training Academy's unique selling propositions and differentiators.
- Monitor and regularly report on key performance indicators and management processes within areas of responsibility and take appropriate action to achieve improve service delivery and business objectives.
- **Other**:_
- Dynamic and diligent sand can be relied upon to collaborate effectively with the wider team
- Understand that whilst quality and accuracy of work are of the highest priority, they must not detriment to the delivery on time.
- Ability to multitask and prioritise duties focused on relevant tasks, as demands may change with little notice.
- Manage and carry out any other responsibilities as directed by Senior Management.
- 1-2 years in a similar role.
- Previous marketing campaign experience.
- A third level degree in marketing or a related field.
- Excellent verbal and written communication skills.
- Confident in creating and developing marketing materials and social media content.
- Proficiency in the use of MS Packages including PowerPoint, Excel, Outlook

INDCG

**Job Types**: Full-time, Permanent

**Salary**: £27,000.00 per year

**Benefits**:

- Company pension
- Employee discount
- Financial planning services
- Health & wellbeing programme
- Life insurance

Schedule:

- Monday to Friday

**Experience**:

- Marketing: 1 year (required)

Work Location: In person