Digital Content Executive
3 days ago
**JOB PURPOSE**
**KEY ACCOUNTABILITIES**
- Support the delivery of the SEO & commercial content strategy to drive incremental traffic and conversion.
- Conduct keyword research, categorise into topical clusters and track performance over time to analyse performance.
- Conduct competitor analysis to identify keyword gaps and new opportunities for growth.
- Design and develop on-site user journeys for a more seamless customer buying experience.
- Analyse SERP performance and identify opportunities for both quick and long-term wins.
- Optimise on-site elements across the website including header tags, metadata, internal links and schema markup.
- Identify opportunities for improving the backlink profile of the DriveDen website.
- Guide the ecommerce team with recommendations when online merchandising.
- Regular reporting of core KPIs including search performance, keyword rankings, site visibility improvements and conversion metrics.
**SKILLS**
- Previous experience within a content-led or a digital marketing generalist role, with a strong understanding of SEO.
- Up to date with the latest SEO trends and best practice.
- Experience working with platforms such as Google Search Console & Google Analytics.
- Experience working with SEO tools such as SEMRush, Ahrefs and Screaming Frog.
- Good understanding of Adobe Photoshop principles.
- Strong Microsoft Office skills.
- Able to demonstrate a start-up mentality mindset.
- Desirable, not essential: experience creating product videos and using video editing tools.
- Desirable, not essential: engaged social media user and familiarity with interacting with thought leaders.
- Desirable, not essential: an interest in cars, domestic travel, camping, outdoor sports & caravanning sectors.
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