Senior SEO Outreach Executive
23 hours ago
It's a really exciting time to be at Holland & Barrett. We are investing across all areas of our business with a vision of empowering our customers to live happier, healthier lives. Our mission is to be the leading player in global wellness chosen by millionsas their trusted partner for personalised wellness journeys. To achieve this goal, we are embarking on a radical transformation. We are recruiting top talent in all areas of our business, from Finance to Digital Marketing, from HR to IT, as well as new functionsaround Health and Wellness.
**The Role**
To lead the Holland & Barrett SEOoutreachstrategy, being responsible for a data-led, creative and tactical approach to link building and measuring its effectiveness. You will be able to work both autonomously and with PR to find the best ways to utiliseexisting content, inform and coordinate creation of tailor-made outreachcontent, carry out link intersects to identify key opportunities, perform linkreclamation and build effective relationshipswith relevant internal and external stakeholders.
RESPONSIBILITIES
- Input into the creation of the outreachstrategy alongside the SEO Manager
- Responsibility for execution of the outreachstrategy working with the PR agency
- Create tactical outreach strategies focused on improving organic performance
- Create ways of measuring effectiveness of links built and reporting on ROI
- Inform and coordinate the creation of outreachcontent
- Work with the wider digital marketing team to amplify content created for other channels as part of a wider SEOstrategy
- Work with key internal and external stakeholders to utilise PR opportunities, NPD and other trends to capitalise on link building opportunities
- Educate the wider eCommerce and Digital Marketing teams on the importance of link building and share results and successes to this effect
- Monitor, report on and evaluate the success of outreach alongside wider SEO KPIs e.g. impact on rankings
SKILLS
- Proficient in creating content that is successful at driving high quality follow links, while mindful of the brand's overall communicationsstrategy
- Proficient in managing relationshipswith key stakeholders i.e. internal and external PR, Regulations etc.
- Proficient in planning and briefing tactical new
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