Social Media Executive

**About THG**

We're a fast-moving, global technology group that specialises in taking brands direct to consumers. We're home to a portfolio of leading brands and sites including Myprotein, ESPA, LOOKFANTASTIC, and Cult Beauty, all of which are powered by our fully integrated digital commerce ecosystem, THG Ingenuity.

We handle everything in-house, including technology, content creation, e-commerce, marketing, manufacturing, new product development, and logistics. This comprehensive approach ensures we can fully realise our vision and maintain our leadership in a rapidly evolving global industry.

**Social Media Executive at Myprotein**

**About THG Nutrition & Wellness**:
THG Nutrition & Wellness is home to some of the best loved and most trusted names in wellbeing and nutrition, including Myprotein, the world's largest online sports nutrition brand, plus its family of brands including MP Activewear, Myvegan and Myvitamins.

We want to be the world's most empowering health movement, championing everyone to live healthier, more active lives. Our brands and people exist to break boundaries, to power and empower those who want more. We break conventions, we're a force for good, and we keep it real. These are the values that drive us through every day.

Everything we do is done in-house, from manufacturing and new product development to content creation, e-commerce, marketing and logistics. This means we're perfectly positioned to deliver to our vision and keep our place at the top of a fast-moving, global industry.

It's an incredibly exciting time to join the team, and we're always looking for talented people who share our vision and values to drive our Nutrition & Wellness movement forward.

**Role: Social Media Executive - Myprotein**

**Location**: THG HQ (WA15 0AF)

Key Responsibilities:

- Plan and create engaging content across various platforms, including TikTok, Instagram, Facebook, X and YouTube.
- Conduct thorough market research to identify target audiences, industry trends, and competitor activities.
- Collaborate with marketing and content teams to integrate social media plans with overall marketing campaigns.
- Plan and schedule content across social media platforms, ensuring consistent brand messaging.
- Create engaging and shareable content, including text, images, and videos.
- Manage the day-to-day execution of social media campaigns, ensuring timely and accurate delivery.
- Create compelling and visually appealing content - from phone-shot content on shoots with our ambassadors, to editing Instagram Story templates promoting a new product, to briefing videographers on higher productions.
- Editing videos to optimise performance for each social media platform.
- Generate ideas that align with our brand's tone of voice and values.
- Collaborate with the influencer team to activate our ambassadors and drive engagement.
- Identify new opportunities to increase Myprotein's reach across social media, including spotting new influencers, publishers and channels to collaborate with.
- Monitor and analyse social media performance metrics and KPIs to improve content and engagement
- Manage social media communities and respond to customer inquiries and feedback
- Stay up-to-date with the latest social media trends, tools, and best practices to ensure that Myprotein is at the forefront of social media innovation.

**Requirements**:

- Degree in Marketing, Communications, or related field
- Proven work experience as a Social Media Executive or similar role
- Expertise in social media platforms, including TikTok, Instagram, Facebook, Twitter, and others
- Excellent communication and writing skills
- Proficiency in Adobe suite, including Photoshop and After Effects
- Strong analytical skills and ability to interpret data to inform decision-making
- Ability to work in a fast-paced, deadline-driven environment
- Experience using third party publishing and analytics tools is a plus
- A knowledge of the brand and passion for health, fitness, and nutrition - especially in weight lifting and hybrid training - is a plus.

**What's on offer**:

- Competitive Salary
- 25 days Holiday + bank Holidays
- Onsite Gym
- Onsite Doctor
- Onsite Hairdresser/barber
- Onsite Physiotherapist
- Discounts across THG Brands
- Pension
- Many more...

**THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.