Digital Marketing Executive

6 days ago


Warrington, United Kingdom Global Technology Solutions Ltd Full time

We have an exciting opportunity for a Digital Marketing Executive to join our well-established client on a permanent basis, 3 days working from home and 2 from the office in Warrington.
Key Responsibilities
- Working with key stakeholders to define all forms of digital strategies, plans, content, and schedules to support the overall digital marketing strategy
- Manage all the Companies websites to be up to date and relevant
- Develop and implement SEO and PPC Strategies
- Create and manage link building strategies, content marketing strategies, and social media presences.
- Innovate and present new marketing platforms and strategies.
- Develop engaging online content including clickbait, forums, videos, graphics, and blogs; monitor and analyse content success
- Forecast marketing campaign growth and ROI for marketing campaigns
- Use Google Analytics, Google AdWords, and other relevant sites to drive a ROI
- Drive traffic to company website pages and LinkedIn pages
- Keep abreast of new social media sites, web technologies, and digital marketing trends; implement these new technologies in developing campaigns
- Create and update Company presentation documents both at Group and Company level
- Support in collating and producing responses to tender/proposal requests
- Producing and distributing high-quality content for customer engagement via websites and social media channels as necessary
- Conduct research on industry related topic
- Monitor customer feedback via social channels and review survey channels to assess customer experience across the sales and operations, and work with the teams across the business to suggest improvements
- Assist with measurement and reporting on digital channel performance, both quantitatively and qualitatively
- Assist with responses to customer queries on social media channels as necessary
- Ensure voice, style, and brand consistency across messaging
Key Experience Needed
- Experience of running digital marketing campaigns
- Hands-on experience of using two or more of Google Ads, LinkedIn, Facebook, Affiliate Marketing, Display Marketing
- Experience of website content creation and optimising digital experiences for customers
- Demonstratable campaign success - hitting goals and objectives
- advanced Microsoft Excel skills - formula/pivot tables/building simple models/dashboards
- Strong practical experience of web analytics and online measurement
- An excellent written and spoken English.
- Great communication skills
- Creative
- An ability to work independently and as part of a group and being confident.
- Hard working
Global Technology Solutions is acting as an Employment Agency in relation to this vacancy.



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